Search Marketing

What Is Search Marketing? 

Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo.

Search Marketing is divided into two main categories:

• SEO (Search Engine Optimization): Gaining search engine listings via unpaid tactics.
• PPC (Pay-per-click or paid advertising): Gaining search engine listings via paid tactics.

Why Is Search Marketing Important?

The answer is simple. Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies. Now that we know search marketing is critical for business growth, let’s dive the two tactics that can improve your presence on search engines.

SEO (Search Engine Optimization)

As we went over above, this is the process of gaining presence via unpaid efforts. The ads that appear on the SERPS that are unpaid are known as organic results, which are found below the paid search ads. See the image below – the ads which are organic are the ones found in the green box below the top paid placements highlighted in blue.

Search Engine Optimization Tips

Search Engine Optimization Tips: Top Techniques and Strategies for the Best SEO Results:

• Understand the process

SEO is an ongoing process. Search engines are updating their rankings algorithm a few times each year. Hence why SEO techniques that used to work last year, can be obsolete today. To be successful with SEO, you have to know what works best and avoid using outdated techniques.

• Results don’t come overnight

I like to think of SEO as a poker game between you and Google. It’s a game of patience. Optimizing a website for higher rankings takes time and results usually come after months of work. A very common mistake among beginners is that they expect to see results in the first days and get discouraged when nothing happens. If you follow the best SEO practices, with time, results will come. You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week. Dying to see what’s happening on your site right now, but don’t have a Monitor Backlink account yet? Take advantage of the tool’s 30-day free trial for a whole month of SEO and backlinks monitoring.

• Don’t over optimize anything

Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.

• Publish outstanding content

Your content is the most important part of your website. Without good content, it’s impossible to rank high in Google. Your articles must be well-written and provide real value to your readers. Google gives more credit to longer articles and posts that get a lot of engagement, like comments, for example. Do your best to engage your readers and make them share their thoughts.
Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Make sure you are not covering the same topic too many times, or your site may start to look like a content farm.

• Do keyword research

Never start writing an article without doing keyword research. Use Google Keywords Tool to find what people are searching for and for what problems they’re trying to get answers. Discover synonyms and what keywords are used to search in Google. Also study the trends and understand if the demand is increasing or decreasing.Write for readers, not search engines Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for getting higher rankings, and they end up over-optimizing their content.Use a friendly tone and be yourself.

• Publish fresh content frequently

If you publish new articles on a daily or weekly basis, Google will crawl your website more often and will give you more authority. With new content, you also get more chances of ranking for new keywords. Websites that rank higher tend to publish more content.

• Make your website user-friendly

Your website must be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars. The better your website is, the more time the users will spend on it, and the higher the chances they will return.

• Improve website speed

Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labelled as slow by Google. Use Google PageSpeed Insights to get speed optimization suggestions.

Keyword Ranking

Search Engine Rank Monitoring and More

We pride ourselves on providing feature-packed SEO tool to audit, monitor, measure, and analyse the SEO performance of your website and its competitors for extremely competitive prices.

Some of our unique features include:

• Comprehensive and Advanced Search Engine Ranking Analytics
• The ability to view and analyse the frequency and average rank of a keyword match over a specified period of time.
• The ability to view all web pages from your website (or your competitor websites) that matched a particular keyword and monitor them over time.
• The ability to view the search engine ranking performance for each keyword over a specified period of time on a single chart (and in a single report).
• The ability to view the search engine ranking performance for a single keyword over a specified period of time for your website vs competitor websites
• One-Click Website Configuration

The easiest SEO tool to use in the market tailored towards business owners and professional SEO Engineers. With only 1-click from within your account, your website will be fully configured and ready to be on the optimization journey, complete with top keywords, top competitor websites, social media sources, reports, and alerts…all configured fully automatically for your convenience!

• Advanced Competitor Finder and Analysis

Know your enemy!  Or in the SEO world, get to know your competitor websites very well through our competitor analysis features which include an SEO Audit, Inbound Link analysis, Social Media monitoring, and Domain Analysis for even your competitors!

• Advanced Suggested Keywords

We provide our own proprietary Suggested Keywords that best matches your business (best suited for English-language websites).

• Inbound Link recommendations

SEO Analytix provides you with recommendations for link building by analyzing competitor websites and your own inbound links. SEO Analytix is the best value for money online marketing and SEO tool on the market. It provides the most advanced analytics of search engine ranking and the ultimate SEO Audit. You will have access to the most comprehensive and flexible SEO reports and SEO alerts through an easy to use interface.

Joomla SEO

6 Helpful Joomla SEO Tips to Improve Search Rankings

If you own or manage a Joomla website, then you need to understand the importance of continual optimization and SEO tweaking to achieve the results you want in the search engines. Here are 6 tips that you need to implement on your website to drive search traffic and gain organic users. Search engine optimization…those three words are enough to bore even the most enthusiastic business owner or internet marketer. After all, we’d all rather spend our time designing beautiful websites or creating clever marketing campaigns. However, just because SEO isn’t exciting doesn’t mean we can ignore it all together.

Here are just a few of the reasons why SEO matters:

• Did you know that SEO leads have a higher close rate at around 2.6, while outbound leads, such as print advertising, email, or direct mail, have an abysmal 1.7 percent close rate? When compounded over thousands of interactions, that’s a huge difference.
• According to research, only 29 percent of website visits are the result of a user directly inputting your domain name into the browser bar. On the other hand, 47 percent – or nearly half of all visits – come from organic search results.
• Did you know that 75 percent of users never scroll past the first page of Google search results? In other words, if you don’t rank well for competitive search terms, most of your target audience will never find your website.

There are dozens of other research-based statistics and trends out there. The moral of the story is that you need to focus on SEO to maximize your Joomla site’s efficacy.

6 Joomla SEO Tips

If you own or manage a Joomla website, then you need to understand the importance of continual optimization and SEO tweaking to achieve the results you want in the search engines.

Here are a few of the top tips and best practices that you’ll find relevant in 2016 and beyond:

1. Speed Things Up

Page loading time and site speed will always be critically important components of SEO. While there are dozens of ways to speed up a website, one of the most helpful Joomla-specific tips is to enable Joomla cache. When a visitor clicks on your website and loads a page, Joomla fetches content from a database and loads all of the necessary features and components to present the page to the end user. If there are a lot of different elements, this process can take a few seconds. While this process is required the first time, users can skip it later if you enable the Joomla cache feature.

2. Use Joomla SEO Plugins

One of the great things about Joomla is that there are plugins for everything – including SEO. While you’ll need to optimize your website for the basics, using the right plugins allows you to identify weak spots and vulnerabilities that you didn’t know existed. SEOSimple is one of the best, but there are plenty of other options to choose from.

3. Enable Search Friendly URLs

In your website’s Joomla Global Configuration, go ahead and set the “Search Engine Friendly URLs” and “Use URL Rewriting” to “Yes.” This will remove random codes from your URLs and optimize them, so they rank higher in the search engines. It essentially clears things up so that Google and other search engines can understand what your URLs represent.

4. Choose WWW. Or Non-WWW.

Unlike WordPress, Joomla doesn’t automatically redirect your website to a specific “www” version of your site. This creates a canonical problem that needs to be manually corrected via your html access file. It doesn’t necessarily matter which one you choose, but make sure you select one and make the other inaccessible. This eliminates any unnecessary confusion and prevents Google from thinking you have duplicate content.

5. Get Rid of 404 Errors

If there’s one thing that can negatively impact your Joomla site, it’s too many 404 errors. Google hates 404 errors because they ruin the user experience. While it’s impossible to avoid every error, you can create a simple and pleasing 404 page that helps users locate the information they’re seeking. Many Joomla templates will have 404 pages built in, but make sure you review them and verify that they add value to your site.

6. Create Quality Content

Quite frankly, one of the best things you can do for your site’s search engine rankings is consistently invest in quality content. Over time, quality content that’s relevant to your target audience will generate backlinks, attract visitors, and enhance the authority of your site. It’s a long-term investment that will yield long-term value. Here is a content marketing guide that should help you along in this journey. When I started my company Due, I invested in content. Now we’re pushing out 3-6 quality blog posts a day. This has been a large factor in our growth to over 1+ million monthly users on our platform. It’s the quality that must matter and shine.

Internet Optimizer

Many ask, what is the BEST Internet optimizer? To massively improve speed up to 300%, you need an Internet accelerator that optimizes the hidden and locked network / Internet settings within Windows. Plus, it must optimize the programs installed on your computer that connect to the Internet. This includes your web browser, PC games, email client, flash player for YouTube videos, and anything else that uses your online connection or network.

Here’s the top Internet optimizer:

System Mechanic Professional

“The only Internet optimizer that worked the best for us, out of the many we tried. Gives a truly impressive boost to your Internet connection and network speed – and it works with all types, including Dialup, Cable, DSL, Satellite, and anything in between.” Winner of the best overall PC optimizer of 2018, the latest SM Pro version also includes the best Internet optimizer function. It will completely optimize every Internet and network setting within Windows AND every program that connects to the Internet.

The advanced optimization works in real-time to continually and safely free memory (very important for streaming video and large file downloads), adjust services and optimize all of your installed programs including your frequently used web browser. Go for the PRO version of System Mechanic and you’ll get a much faster Internet response rate along with super-fast real-time protection to keep your Internet at peak performance from the day you install it, to the day your PC is replaced – hopefully years from now.

Why do I need an Internet Optimizer? Every PC will eventually experience corrupted or wrongful data values from many of the programs (legit and rogue) that access and change the very sensitive Internet settings within Windows and the registry. Many of these Internet settings are locked to the user and you will need an Internet optimizer to access and optimize them to get the best Internet stability and speed possible.

Speed up Internet performance: Our top computer speed optimizer also takes the Internet crown. Today, computers rely on the Internet like it’s a data drive. Whether it’s updating Windows, downloading games, or watching streaming movies, you need to have the fastest possible connection.

Recommended for:
Anyone using the Internet daily who wants to improve the speed and stability of their connection. Improve ping rates for online gaming, watch web videos stutter-free, download large files much faster, update social sites quicker, and send chat comments or emails in a flash. If you’re a web site developer, you’ll even be able to FTP your web pages and image files faster without those annoying delays.

Best SEO Software

What is the Best SEO Software?

Search engine optimization (SEO) is used for organic search marketing. SEO software helps to improve the ranking of websites in search engine results without paying for placement. These tools provide SEO insights to businesses through features such as trend analysis, backlink tracking, and keyword analysis. They can be used to identify and implement the best strategies to improve a website’s search ranking. Many apps also offer analysis of competitor data and industry trends. SEO tools and SEO Software is used by SEO experts, along with marketing and product teams to identify areas for improvement on websites that can improve rankings in leading search engines such as Google, Bing, and Yahoo. The best SEO software tools also offer features to analyse ad placement, conversion metrics, pay-per-click (PPC) advertising, and paid search optimization. Start by checking our leader MOZ Local, and other recommended solutions in this category.

SEO Software Tools:

1. Moz Localis a cloud hosted SEO platform built for link analysis and content marketing. It offers an array of basic as well as advanced research tools to help you optimize your search rankings.

Among its core features are:

• SEO keyword generator and keyword research
• Link analysis and quality link building
• Competitor tracking/competitive analysis
• Weekly crawls and rank tracking
• On page recommendations
• Online marketing guides
• Open site explorer

SEMrush

As SEMrush provides valuable engagement information, digital marketers are better armed to position the brands they work with higher in the search engine rankings and in the consciousness of their target market via other media and tactics. Moreover, SEMrush enables marketing professionals to gain leverage over their competition by giving them valuable insight into what their consumers and prospects are interested in. Once they have identified those topics, they can use them in creating more engaging content.

SERPstatis

SERPstatis an SEO software designed for businesses looking to improve their marketing, search analytics, and content marketing performance, among others. It lets you determine how optimized your websites are compared to those of your competitors.

Its features include the following:

• Search analytics
• Advertising analysis
• Keyword research
• Competitor research
• Rank tracking
• Market intelligence
• On-page audit
• Reports

AgencyAnalyticsis an SEO software reporting platform designed for marketing agencies. It provides automated reporting, social analytics, custom branded dashboards, SEO auditing, mobile apps, and more.

You can count on it for:

• SEO rank tracking
• Local and global rank tracking
• Website SEO performance monitoring
• Daily accurate refresh
• Keyword research
• Competitor tracking
• Automated reporting
• Backlink monitoring
• Custom branded dashboard and reports

The important thing to consider when it comes to SEO software is how it can help you pinpoint and apply the best strategies to improve website search ranking. It should be easy to use and provide capable tools to assist you in your SEO goals.

SEO Cost

Factors that Influence the Cost of SEO:

• The industry you are in, for example, the insurance industry (very competitive) VS selling plants online (slightly competitive)
• Number of competitors online for relevant keywords
• Your competitor’s SEO strategies
• Your website development (is it built or aligned to what search engines are looking for?)
• Website size (small company profile website or a large website with lots of content)
• Competitiveness of keywords targeted on the various search engines
• Website scripts such as AJAX or Javascript which prohibits search engines from indexing or crawling your website.

Whenever someone is thinking about incorporating an SEO campaign in their overall marketing strategy, one of the first questions that online business owners typically ask is “How much does an SEO campaign cost?” While the question remains the same from one owner to the next, the answer often varies since businesses tend to differ, even within the same industry.

HOW MUCH SHOULD YOU INVEST?

Any ethical and results-driven SEO agency will need to know three specific factors before determining the cost of your SEO campaign, namely your business, industry, and marketing goals by taking these factors into consideration along with your marketing budget, you’ll be able to determine how much you should invest.

Your business – defines the scope of investment in the campaign. SEO agencies must understand the following:

• Geographical market (local, national, or worldwide)
• Products or services offered (the more you have to offer, the larger the investment)
• Target marketing (does your business target multiple markets or is it more of a niche or vertical business?)

Your industry – this is another factor that will influence the cost of your SEO services. Based on the type of industry, you may have to invest less or more to reach your business goals. Two factors that impact the size of the investment are how competitive your industry is and how effectively you leverage your SEO.

Your marketing goals – this is probably the most influencing factor of the three where the cost of SEO services is concerned. The term “SEO” is all-encompassing in that it can help you become an industry leader, help you improve your sales conversion rate, help you increase the amount of visitor traffic you receive, and so on. Naturally, each one of these goals carries its own price tag.

Granted, the cost of your SEO campaign is influenced by these three factors. However, knowing the ethical and results-driven averages within your industry will enable you to budget for future campaigns.

VARIABLES AND PRICING MODELS

When determining the cost of SEO services, there are 3 variables to consider including:

• Where you are currently or your situation
• Where you want to be or your objectives
• How quickly you want to get there or your timeline

There are typically 4 pricing models for SEO services and just like with any type of business or industry, quality isn’t guaranteed. These include:

• Fixed-rate projects
• Hourly consulting
• Monthly retainers
• Project pricing

Website Submission

Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization.

Information

• At a minimum, submitting to a search engine involves adding the URL of the site or page that will be under consideration. Search engines sometimes ask for additional contact information, including name and/or email address.
• Policies for adding URLs vary among various search engines. Some search engines only ask for the main URL of a site, claiming that the rest of the site will be spidered; others require the submission of individual pages. Variation also exists about how often URLs may be added, as some engines have tried to discourage bulk submissions to minimize spamming.
• Submitting sites/pages can be done manually or in an automated manner. Manual submission involves going to each of the “Add URL” pages and filling out the form fields individually. Automatic submission involves filling out information only one time; the necessary information is then used by a software program to submit to many search engines.
• Confusing search engine submission with search engine optimization is a common mistake. The mere act of submitting does nothing to optimize the pages in question and achieve higher rankings. In fact, submitting poorly-optimized pages can do more harm than good.

Google SEO Tools

1. Google Page Speed Insights

Check the speed and usability of your site on multiple devices

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

2. Moz Local Listing Score

See how your local business looks online

Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.

3. Keywordtool.io

700+ keyword ideas based on a single keyword

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

4. Google Analytics

Complete web stats and search insights

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

5. Google Webmaster Tools + Bing Webmaster Tools

Constant website analysis, alerts, and error reports

These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.

Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

6. Open Site Explorer

Comprehensive link analysis

The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

7. Google Keyword Planner

Know what people search for

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered

8. Google.com in an Incognito Window

Discover auto-fill opportunities

Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

9. Google Trends

Changes in search volume for key terms

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

10. Quick Sprout Website Analyzer

Full analysis of your website

The Quick Sprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.