SEO Campaign

Steps to create an effective SEO Campaign strategy:

Most webpreneurs are confused as to where to start an SEO Campaign? Don’t fret. Here are the five basic steps you should take when designing an effective and simple Search Engine Optimization (SEO) campaign strategy:

Make a list of keywords:

Here’s something we truly believe in: Keywords are the heart of a good SEO Campaign strategy. SEO Campaigns should revolve completely around keywords. For a good SEO Campaign, shortlist 10 keywords that are associated with your website/business. Then, add these keywords into Google’s keyword tool, and find variations and combinations of keywords, and choose the ones that make sense for your niche and business too. Search volume and Competition should be the deciding factors when it comes to determining the keywords, and then cut the list down to 10-15 keywords, that you would like to see your web page ranked for. Remember that keywords are like the bread and butter of an SEO strategy, so make sure to update the list at least once a month to stay relevant, and not miss out on any recent trends happening. Being stuck with one list of keywords forever won’t take you anywhere.

Build keyword focused pages:

In order to develop a successful SEO campaign the website or web page ranking depends on keywords. One method of increasing your visibility would be to create keyword specific web pages. To rank better on SERPs, it is always better to have web pages that are tailored to a specific set of keywords or phrases. Use your list of keywords to determine how many keyword specific pages you need to build. Ideally, your pages should coincide with the number of services/products that you are offering. This makes it simpler for prospective clients to go through everything. Each web page must contain pictures and links, as they increase the engagement of the audience, thereby increase website stickiness. Use your list of keywords and rank them in order of importance and relevance. Now, go in that order when creating web pages. You should also update your keyword list fortnightly, or in the worst-case scenario, at least once a month. Updating keywords and building web pages based on the updated list will help you stay relevant in your niche, thereby increasing chances of a high ranking on SERPs

Set up a blog:

Blogs help you in realizing how a set of keywords is helping you rank. Blogs also get higher ranks in SERPs. If you don’t already have one, create a blog for your business. Also, remember that you create blogs for the audience, and not search engines. Ensure that your blogs have high-quality content, too.

Create a link building plan:

One of the most important off-page SEO campaign tools is link building. Good quality links help in ranking your web pages higher on SERPs. There are a lot of link building strategies out there. The first step in this process would be to brainstorm all the methods that you would like to use for the SEO campaign. Here are a few methods of link building, that we mentioned earlier, too:

• Content marketing
• Guest Blogging
• Quality Blog Comments
• Infographic marketing
• Video marketing

Be updated on SEO practices, and track the success of your SEO Campaign:

Stay on the top of your game by updating yourself with new SEO practices. Who knows what might work for you? Also, track the success of your SEO Campaign by getting a good analytics tool to track organic activity on your web pages.

Organic Search Engine Optimization

Why Organic SEO is important for your website

Organic search engine optimization or SEO is the process of improving the traffic towards your website by making it more prominent in search engine results using specific targeted keywords. These organic search results are free, and you do not have to pay as you would with pay per click advertising like with Google ad words or other. Unlike with paid work and searches the benefits of organic search engine optimization can be seen long after the initial work has been done. With any paid search the adverts in the search engine listings will not be available once you stop making the payments towards them. With organic search engine optimization however, the results will continue to appear for an indefinite period.

So, what is the process?

There are many steps you need to take to be successful with any organic search engine optimisation effort. These steps can begin even whilst you are planning a website and in the very early stages of putting it together. There are significant benefits to being able to begin a good search engine optimization campaign and plan it before you have put your website, however it is never too late to start a good campaign to help with your website.

Steps for an effective Organic SEO campaign

The first and one of the most important will be keyword research. This will involve researching the sort of keywords that any visitor to your website is likely to type in to their search engine when looking for a website such as yours. The goal is to target the keywords that are going to generate the most hits from people hoping to their search engine. Is that for any keyword put into a search engine, it is likely that millions of results will still be coming back to them and that will make it very difficult for your website to be right at the top, especially using organic search engine optimisation. This may be one of the main downsides to this system as without paying, you may find that you do not get the best listings on the search engines.

Another step will be copywriting. This simply involves creating the content for your site that will link to the keywords that you create. When people type in the keywords into the search engine they would then be more likely to get hits from your site if the content of keywords are closely combined. One final step that we should consider is link building. It is going to be very important, especially when your website is new to the market, that you try to find as many different websites and blogs where you will be up to post links to your website to build up its traffic. You should be choosing different blogs and websites that have similar content and information as you bring on your website. By placing links, people will click on them and be directed to your site and this will improve your traffic and popularity.

Online Advertising Agency

Growing Your Business Online

With a vast and ever-changing array of online marketing methods and tools available, our online advertising agency focuses on matching the right marketing channels to your business, to provide you with the competitive edge.

Grow your Ecommerce

We’re experts at growing your E-commerce channel through paid search and best practice digital marketing.

Grow your Display Advertising

Display offers unparalleled reach for growing brands online. Turn readers and viewers into buyers.

Grow your Lead Generation

Get more leads for your business. Through phone and lead forms, we get qualified leads at effective prices.

Grow your Shopping Channel

Shopping campaigns are amazingly powerful tools for online retailers. At our online advertising agency we can supercharge your shopping channel.

Grow your Video Advertising

Catch customers where they’re most engaged: watching YouTube and videos online. Video gets customers.

Grow your Remarketing

Turn lost prospects into buyers with our comprehensive Remarketing solutions for retail and lead generation.

Grow your Social Advertising

Reach your customers where they hang out online. Social network advertising offers unprecedented display campaign reach.

Grow your Gmail Targeting

With Google’s GMAIL targeting feature, future and historical emails can now be interrogated and targeted with search terms from within your PPC campaign keywords.

Grow your Mobile Advertising

Mobile advertising growth is one of the great success stories of this decade. You can’t afford to not have a mobile strategy. Our honest and transparent online advertising agency work speaks for itself. We deliver a personal, passionate & tailored service to each one of our clients, big or small, based in Johannesburg or abroad. We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach to SEO, Content Marketing, Social Media or SEM. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines. If you want clear, honest and tangible results online with the opportunity to learn how they’re achieved then get in touch now to see how we can help.

SEO CHECKER

What is SEO Tracker

The Website SEO checker helps you to perform a full webpage SEO Audit in just a couple of minutes. Enter your URL and focus keyword (make sure this keyword is relevant for the specific page you’re going to analyse). Next the tool will crawl and test your webpage to see how well it’s optimized for search. Based on the results from the SEO scan the tool will provide you with actionable feedback and an overview of the issues found when analysing the page. After generating your SEO Report, you can share the link to your report or e-mail the results to yourself a colleague or your client.

What is a SEO site audit?

A SEO Audit is an analysis of a website or webpage designed to help you understand how well a website is optimized for search. Based on the result of the audit you should be able to fix / solve possible issues and get a better understanding of the Content, Authority or Content related opportunities to improve your organic traffic.

Are you looking to automate your SEO Auditing process?

• The SEO Checker is now also available as Tool embed or
• You can access the data from this tool with the new SEO API.

The Website SEO Checker report includes:

• URL analysis
• MOZ
  • Domain Authority (DA)
  • Page Authority (PA)
• Backlink count
  • Unique domains
  • Unique IP’s
• Keyword insights
  • Search Volume
  • Cost Per Click (CPC)
  • Paid competition
• Analysis Title tag optimization and keyword focus
• Analysis Meta description and keyword focus
• Content length (including: word count, linked and unlinked words)
• Internal link analysis (including the number of internal links and duplicate link count)
• Page heading usage.
• Google Page Speed test
• AMP availability check
• Canonical URL check
• Existence of a Robots.txt file
• Social media authority report

The results from this tool are labelled and prioritized (Error, Warning and Optimized) to present you with a SEO checklist to help you optimize your website.

How to improve your website?

You can improve your website and traffic from search engines when you: (A) Write killer content, (B) Establish online authority and (C) Have your Technical challenges figured out. The website checker is designed to help you figure out, where you can make the most effective improvements to optimize your site for search.

Free SEO Analysis

Our Free SEO Analysis Will Reveal Your Website’s True Potential

An Internet marketing victory is best summed up by two achievements:

• Attaining targeted traffic that converts.
• Monetizing that traffic as effectively as possible.

Search Engine Optimization can be one of the most effective and least expensive methods to achieve your stated goals. To be truly successful, however, SEO must be both continuous and continuously monitored and adjusted as necessary. However, with years providing trustworthy white hat strategies and possessing veteran SEO knowledge, Active Web Group’s SEO campaign initiatives are intended to improve your website’s visibility and to achieve an increase in qualified visitors which will foster revenue growth.

Our SEO strategies and proposals are highly customized, not ‘one size fits all.’ Together we will forge a mutually beneficial collaboration to assist your website to realize your goals for your online business. As a results-oriented company, we actively seek long-term business relationships to exponentially cultivate their reach, reputation and revenue.

What to Expect from Your Free SEO Analysis

Your consultation and free website Analysis is completely free and includes an inclusive, precise and informative report intended to:

• Analyse your business and utilize web analytics to measure and to gauge the effectiveness of your website content and its revenue-generating potential.
• Strategize to determine how to maximize your ROI. We will assess your site content quality; review current site metrics and make suggested upgrades. Overall, we assess what is, state what is lacking and review next steps to achieve your business’ online potential.
• Develop an action plan to leverage your existing site metrics. We analyse your competitors and evaluate their marketing strategies before establishing an initial campaign that targets overall site improvement and traffic growth.
• Track, measure and adjust accordingly to provide monthly comprehensive progress reports. These reports will identify and assess patterns for your online business’ future growth. Our initiatives and results are measurable and accountable.

SEO Website Analysis’ Next Steps

We are dedicated to improving our clients’ online business’ presence using our progressive, quantitative and qualitative analysis tools and techniques. We are a leader in SEO procedures and strategies that produce capital for companies with smart ROI models through proficiently-implemented SEO campaigns. To set up a face-to-face discussion, a phone call, an online meeting, or to receive your customized primer for online success, our Free SEO Analysis report, contact Fast Forward Marketing today.

SEO Check-up

What is SEO site check-up?

An SEO site check-up is one of the first things that your SEO consultant will do before anything else. This allows him to determine what needs to be fixed and what can be left alone. Some of the most common issues that SEO professionals encounter when performing an audit of a site are the following:

– Absence of site map

– Slow loading pages

– Unoptimized mobile version of the site

– Unresponsive website

– Lack of content and duplicate content

– Confusing navigation page

– Spammy backlink profile

– Absence of social media profiles

Not all sites have this problem but those that are just starting out will usually have these issues. Your SEO consultant may first talk to you about SEO vs SEM and describe the difference between the two. SEO focuses more on the site while SEM is more geared towards outreach. Once your SEO consultant is done with the SEO site check-up, he may begin to research for keywords using an SEO keyword tool. An SEO keyword tool will help him determine what keywords will give you the best chance of being found by search engine crawlers. Aside from ensuring that your site is presentable to users, your SEO consultant will also ensure you’re your social media presence is up to date. He may employ YouTube SEO or Facebook SEO. This depends on what social media platform best fits your business. Always communicate with your SEO consultant to ensure that the action steps he takes are aligned with your business goals.

SEO Basics

Basic search engine optimization (SEO) is fundamental and essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable? “Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” Shelby said.

What is SEO, Exactly?

The goal of foundational SEO isn’t to cheat or “game” the search engines. The purpose of SEO is to:

• Create a great, seamless user experience.
• Communicate to the search engines your intentions so they can recommend your website for relevant searches.

What Search Engines Are Looking For?

Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?

• Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
• Performance: How fast is your site and does it work properly?
• Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
• User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

What Search Engines Are NOT Looking For.

Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:

• Keyword Stuffing: Overuse of keywords on your pages.
• Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
• Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong.

Know Your Business Model

While this is pretty obvious, so many people tend to not sit down and just focus on what their main goals are. Some questions you need to ask yourself are:

• What defines a conversion for you?
• Are you selling eyeballs (impressions) or what people click on?
• What are your goals?
• Do you know your assets and liabilities?

SEO Agency

ABOUT FAST FORWARD MARKETING

• Fast Forward Marketing originally took shape in 2003 providing Organic SEO to a handful of high traffic affiliate sites.
• Our specialist team of SEO managers are experienced in providing organic search marketing for clients in travel, B2B, Healthcare and E-commerce.
• Our service levels are underpinned by our ethos of understanding user behaviour and demand, allowing us to provide original insight into how to identify and target audiences in the most efficient manner.

Agency Statistics

• Client Retention 98%
• Google Conferences Attended 70%
• Average ROl per Client 83%
• Google Penalty Removals 100%
• We have worked on a number of large enterprise projects

Award Winning Technology

• At Fast Forward Marketing we believe reaching your goals should be simple, with clear reporting and transparent insights always.
• Our proprietary technology platform allows us to run entire organic marketing efforts, manage individual campaigns, understand the performance of your website and report on goals and progress all in one place.
• KPI Based SEO Campaigns Measuring Rankings, Traffic & Sales
• Working to Enhance SEO and UX for SERPs visibility and user engagement
• Technically proficient SEO Managers Workings Across All Accounts
• Reporting Success based on Technical & Commercial Metrics

Critical Factors for SEO Success

SEO Services Focused on Rankings, Traffic, & Revenue. Our approach to search engine optimisation is simple; we build SEO strategies based on the purpose of your website, how potential customers will engage with different devices and sources to find you online, and the user experience they have once they do find you. Analysing your website with these principles in mind, we drive a measurable increase in conversion rates, leads and sales through marketing and SEO campaigns for SME and Brand clients.

Our team of technically minded SEO strategy and campaign managers understand that technical metrics lead to commercial success. We, therefore, report using our proprietary system Bright Metrics on several factors, giving clients a complete insight into where agency budget is being committed, conversions and documentation generated in activity, and ROI from a performance. We work intelligently on multi-faceted SEO strategies to deliver performance in the short and long term, to not only manage your expectation but also ensure we improve user experience and drive leads and sales consistently through search optimisation, over time.

SEO Consultant

SEO Consultant job profile

SEO consultants are responsible for planning, implementing and managing company clients’ overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business’ growth and success.

SEO consultant duties and responsibilities

• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Build strong relationships with clients
• Ask for client referrals
• Identify possibilities for new clients
• Up-sell when appropriate
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

SEO Consultant requirements and qualifications

• Proven success in SEO
• years of experience web analytics, marketing, and business development
• Experience with A/B testing and other testing metrics
• Knowledge of HTML, CSS, JavaScript
• Ability to analyze data and provide evidence-based recommendations
• Good negotiationskills
• Some experience in sales is preferred
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Degree in relevant quantitative fields.

SEO Backlinks

A “backlink” is one of the most used words in the world of search engine optimization (SEO). Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. In this post, I hope to offer you an understanding of what backlinks are, why they are essential to SEO, and why they are important for your online success.

Let’s get started…

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Here is a glossary of common terms related to backlinks that you should know:

• Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
• No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
• Do-Follow Link:By default, all the links that you add into a blog post are do-follow links, and these pass link juice.

• Linking Root Domains:This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as onelinked root domain.
• Low-Quality Links:Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
• Internal Links:Links that are going from one page to another within the same domain are called internal links. The process itself is referred to asinternal linking or
• Anchor Text:Text that is used for hyperlinks is called anchor text. Text backlinks work great when you are trying to rank for particular keywords.

Advantages of backlinks in SEO:

1. Improves Organic Ranking

Backlinks help in getting better search engine rankings. If any of your content is getting organic links from other sites that content will naturally rank higher with search engines. Your goal should be to create links to individual posts/pages along with those leading to your homepage.

2. Faster Indexing

Backlinks help search engine bots discover links to your site and crawl your site effectively.

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

3. Referral Traffic

One of the major benefits of backlinks is that they help get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.