Why your business should have an online presence during Covid19

The current Covid19 Pandemic has magnified the need for an improved online presence. This blog explores the benefits of having an online presence.

1. Online is where your customers & competitors are

 
We are living in a time where virtually anything is being done from home. A presence online will ensure that you conveniently speak to your target market. With the increased of eCommerce websites, there’s no better time to catch your customers in the convenience of their homes. An online presence will allow the customer to come to you.
 
Another reason to build an online presence is because your competition is probably building an online presence. If a consumer is able to Google your products or services in your city  and you are nowhere to be found, then they have no way to find out about you. Even worse, they’ll likely come across your competition and take a look at them online instead of seeking you out offline. Search Engine Optimisation (SEO) will help your website rank higher on Google’s search results.
 

2. An online presence will expose your business to a wider audience

With the current pandemic, customers have been unable to leave their homes. An online presence enables you to reach a  people who are unable to make it to your physical premises for whatever reason.

Enabling your business to reach the widest audience possible will only be beneficial. When customers like what they see, have received good service they’re willing to share the news of your products and services with others. This will open you up to secondary customers who will see that your site is up-to-date. A further benefit will be having active social media accounts that will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site.

3. An Online Presence Builds & Cultivates Relationships and Consumer Trust

An online presence shows your business’s legitimacy. Customers are able to send you enquiries on your website which will enable you to answer any queries quickly and thoroughly. Any compliments shared online will build your online presence and show potential customers that you’re a reputable business. An online presence will also help you to deal with negative comments & avoid negative sentiment. Dealing with negative reviews will build customer loyalty.

4. An Online Presence Provides with more Marketing options

An online presence will enable you to sell your products and services online & an online presence can help make it easier. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured. The best thing about an online presence is that customers can buy any day and any time. Your business can generate revenue even when you are sleeping.

5. An Online Presence Shows You What’s Working

An online presence will allow you to adequately measure your Retunr on Investment (ROI). Through tracking on your site you are able to see how many people visit your site right down to how much time their spent and what pages are popular. If you are an eCommerce site this information will show you which products consumers like which can help with your marketing efforts. IF you run a blog, you will also be able to see through spikes & dips what content is resonating with website visitors. The data derived will enable you to optimise where necessary to ensure you remain top of mind for your consumers.

July 25, 2020 SEO, Uncategorized No comments yet

How can digital marketing help your business?

Marketing is about connecting with your target audience in the right place and at the right time. Digital marketing allows you to reach your target audience where they spend their most time, online. So what is digital marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers (Hubspot, 2019).

Why Digital marketing?
The use of traditional marketing in conjunction with digital marketing allows businesses to reach customers both online and offline. Digital marketing offers a range of options such social media, video & email. The possibilities for your business are endless.

Types of Digital Marketing
1) Social Media Marketing
2) Search Engine Optimisation (SEO)
3) Pay Per Click (PPC)
4) Content Marketing
5) Email Marketing

Here’s a quick rundown of the types of digital marketing:

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising (Wordstream, 2019).

The channels you can use in social media marketing include:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest

Search Engine Optimisation (SEO)

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (Moz, 2019).

Pay Per Click (PPC)

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked (Digital Marketing Institute, 2019).

Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute, 2019).

Email marketing is basically the use of email to promote products and/or services.
Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves identifying your audience’s needs, and creating valuable online content.

I’m ready to try digital marketing. Now what?

If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though.” Contact us for an obligation free assessment of your digital assets.

If you aren’t doing digital marketing yet, Yonkesoft can create a digital strategy that is suited to your budget, industry and goals.

Contact us today for a consultation.

July 25, 2020 Google Ads, SEO No comments yet

Services Offered By SEO Companies in South Africa

Services Offered By SEO Companies in South Africa

SEO is the short for Search Engine Optimization this can easily be described as a methodology of techniques, tactics and strategies that are normally used in order to help in the process of increasing traffic i.e. the number of visitors that visit a website by easily getting a high ranking placement when it comes to the searching of the sites on the various search engines (SERP) which include Bing, yahoo, Google among many other search engines. The higher the ranking of the website, then the better the chances that a visitor will be able to visit the site more often than the last pages. The SEO are able to make sure that the various search sites are available to the individuals searching for them and also improves the chances of the site being easily found by the search engine. The SEO have been said to be naturally a set of “white hat” best practices that most if not all web content producers and webmasters follow in order to best achieve an even better ranking with regard to the search engine results. The search engines are said to use various “crawlers”/ “spiders” that enable the users to visit the various sites on one’s website and also determine what an individual’s website is all about and also what their business entails which directly influence how users find one’s website and do online searches.

Just having a good website does not mean automatically that clients will see the page. Hence, one may then easily hire and SEO company to help improve the site’s performance with regard to its ranking on the various search engines. These services may easily be offered in South Africa by many SEO companies that have been able to successfully put companies at a better ranking when it comes to search engine optimization. Nevertheless, individuals have also been able to off the services which have proven to actually work in South Africa. The search engine optimization companies offer various services that are easily available in South Africa being that it is one of the most developed states in Africa and also has a lot to offer. Hence, one definitely needs to be able to get their different business the best ranking and services with regard to digital marketing. Listed below are some many services that are offered by the SEO companies in South Africa

SEO Services in South Africa

Website Analysis

SEO companies are able to easily offer an in depth analysis of one’s already existing website that will then assist them in implementing effective SEO strategies moving forward. The analysis of the pages is normally also able to check how well the site is doing. What other thing may be done in order to be able to improve the site. If it’s redesigning the website, because at the end of the day appearance matters a lot to any visitor who stumbles upon any of the sites that various companies may have up. Hence, this is one of the services that is offered.

  1. On Page Optimization

The on page optimization services normally involves the analysis of if the content on the site is being well indexed, H1 and H2 tags are being used effectively in order for other search engines to be able to rank that site effectively, make necessary changes to the site’s design and ensure that the keywords are being read by the crawler. In addition, the SEO services in South Africa are also able to improve the content keyword density and current link structure very easily. This also helps increase the loading speed of the various websites.

The SEO companies are also able to easily do various tests that help in the identification of any potential duplicate content in order to make the required changes that will then help in ensuring a high content integrity.

  1. Off Page Optimization

Of page optimization normally is inclusive of the submission of websites across various social bookmarking communities, online resources and directories. The SEO companies are able to easily increase one’s website traffic and relevance by press releases and link building

  1. Keyword Research

In addition, another very important service that the various SEO companies are able to provide is giving the best keywords that will be able to make it the best searches that will increase the number of visitors visiting the website. This then makes the website rank better as it may easily be found. Giving the fact that the SEO companies know the market well, they are able to easily assist in this specific field as they know what works and what doesn’t work. This is one of the most vital services that the SEO is able to offer in South Africa.

  1. Content SEO Services

High quality content is able to easily make more impact to an individual’s site as one is able to get more viewers when there is a referral to the site. In addition, Google also wants to give its various users the best high quality content which is one of the main services that the SEO companies in South Africa are able to ensure that it happens.

  1. Technical Preparation

Nevertheless, SEO companies are also able to have their experts analyze the website and see what exactly is inhibiting them from being more successful when it comes to being able to increase traffic to the site. The experts in South Africa are able to easily spend time looking at the website from the perspective of the crawler as this helps in the identification of the elements that may prevent the crawler from effective doing its job.

Different tools may be easily used in order to gauge the visitor impact, overall performance and loading times of the site through various metrics that may be found to be very important to the success of the SEO.

In addition, they also are able to provide analysis ion various issues that may easily vary from there being broken links to error codes and appropriate error messages being handled. Hence, one is able to just relax as they have their work checked out and improved by the company and see their ranking and ratings going up just naturally.

  1. Submission Reports

Nevertheless, the SEO companies are able to give a full proof comprehensive performance report which has all the detailed analysis of one’s website performance in reaction with all the search engines, link building progress and directory submission efforts which may easily be able to help in the long run.

  1. Site Speed Optimization

Nonetheless, the companies are able to easily help in increasing the speed of the different sites. As speed is able to influences the frequency of visit to a site for many visitors. The faster the speed, the more the responses, the slower the speed then the lower the number of visitors visiting the site. Hence, search engine optimization is able to increase the speed at which the site is easily accessed by the visitors.

  1. Business Profile Creation

This is whereby optimization companies are able to generate the best profiles with regard to using a variety of social platforms in order to help in the spreading of the word in relation to one’s business. Hence, one may easily be able to get known by more visitors as the word will be sent to more than one platform which increases the traffic and gives one’s website a larger audience which they may easily be able to access at any time.

In conclusion, there are services that one may easily outsource from the SEO companies in South Africa instead of trying to do everything alone. This will make work easier and one is also able to focus on other things pertaining to their business or company. Hence, one should ensure that the SEO services are met as promised by the various companies.

 

July 24, 2020 SEO No comments yet

Mobile app marketing on Facebook

Mobile app marketing on Facebook

Over more than 1.4 billion users visit Facebook every day across the world. This is definitely the largest social media platform today.

Research shows that 80 million businesses have a presence on Facebook which is why marketers can’t ignore the potential reach that the social networking behemoth can give to businesses.

mobile app marketing on Facebook comes with many advantages for the business growth as they build an extended chain of interested customers. Shifting to mobile app marketing on Facebook is a smart business marketing strategy and it is also favourable for the business growth.

Though mobile app marketing on Facebook development agencies are in huge demand, Facebook apps can be used in different ways and following are they:

mobile app marketing on Facebook help to increase the product sales of any app or business. Everything is done on mobile devices now with many people preferring online shopping for their daily needs & lifestyle. This has gone into an extent of the famous uber eat where people can now order food thorough a mobile app and have it delivered to them. Benefits of mobile app marketing on Facebook for the sale of their products and make huge profits. Facebook is a wide platform to promote your products or services effectively among the global audience. mobile app marketing on Facebook also means to update and support the audience with an app, you steer those interested members towards your business & inform them about the regularly through emails and messages.

Fast forward marketing helps clients with promoting their mobile app marketing on Facebook and to keep your existing audience engaged your audience needs to be warmed up in order to:

  • Maintain their interest.
  • Educate them about the advantages of your solution.
  • Build trust with them.
  • Ready them for a sales pitch.

Some of the good mobile app marketing on Facebook strategies that  Yonkesoft creates for client keeping to keep their audience engaged using content like:

  • engaging text posts and photos
  • Recorded videos
  • Live videos
  • Facebook groups
  • Messenger bots

mobile app marketing on Facebook is a feasible technique to reach the worldwide audience and accelerate the revenue rate of the sales. Many businesses demand user-friendly and high-performing apps from their Facebook app development service providers which are accessible on different platforms and compatible with modified functionalities.

Working hand in hand with your best mobile app company Fast forward marketing through a Facebook app, you are promoting your business to a large number of active users successfully instead of wasting your funds on other modes of marketing.

 

July 6, 2019 Mobile App No comments yet

mobile app marketing ideas

mobile app marketing ideas

A mobile app is a good as nothing if it doesn’t enough marketing it deserves to make money from it.

There are over 800,000 apps available in different app stores, therefore it is important to create mobile app marketing ideas that will make app sell, your content to be relevant to the customers and most importantly make you create returns.

At the end of this article you will be able to identify mobile app marketing ideas,

There are many tips that Fast forward marketing implement when creative effective mobile app marketing ideas here are a few:

  • Build viral mechanics into the app

Marketing your app should not be some after-thought, but instead built into your app, if possible. The questions must be asked and answered immediately, what does your app do to encourage social sharing to the user’s social profiles?

  • Promoted social media posts

Facebook and twitter remain the best mobile app marketing ideas that people use to make money and promote their businesses. Social media is the are another highly effective way of driving mobile app downloads when set up correctly. Start off with a small budget testing various different keyword segments and scale up what drives the best cost-per-acquisitions.

  • Drive reviews

Reviews are a huge aspect of app store optimisation, as well as an important factor in convincing people to download your app. It’s extremely important that you find an effective way of driving reviews in a way that’s natural and won’t trigger Google or Apple’s spam filters.

  • Leverage other people’s audiences

The more you know about your target audience and which publications they read, the more informed your guest posting strategy can be. Guest posting can be an incredibly effective way of driving mobile app installs if done in the right places.

  • Email marketing

Email marketing may have connotations of being a bit 2005, but it’s still one of the most effective ways of driving traffic, building advocacy, and converting leads to users / customers. Build a newsletter and offer your potential users’ information that’s useful and valuable to them.

The best advise also would be to conduct a competitive analysis- the chances that your app has some existing competition in the app market are very high as there are millions of apps to choose from. What you need to do is to make a list of your top 5 competing apps, their current price, monetization model, ranking, pros and cons, and notable reviews. You could even go as far as making a competitive matrix to determine how your app compares.

July 6, 2019 Mobile App No comments yet

SEO
April 26, 2019 News No comments yet

Enterprise SEO

Enterprise SEO

 

What is Enterprise SEO

Search Engine Optimization (SEO) is a marketing discipline that focuses on increasing visibility and traffic from organic (non-paid) search results, arriving from popular search engines like Google, Bing, and YouTube.

 

We define an enterprise to be an organization that has one or more of the following characteristics:

  1. A complex and hierarchical organizational structure with many silos.
  2. An organizational structure in which every new content asset for your website must be approved by brand and legal teams.
  3. A large website that may have 10,000 – 100M+ pages.
  4. A complex website architecture or infrastructure.

Enterprise SEO involves finding a way to implement fundamental SEO best practices on each page of your website (which may number in the thousands). Doing so is no easy feat, because you’ll need to work with multiple internal and external stakeholders within the constraints of time, budget, technological impediments, and organizational buy-in.

 

Enterprise SEO Skills

Being effective at Enterprise SEO requires a comprehensive skillset across many disciplines. Expertise in all areas of SEO is a must, but strong business skills and a balanced understanding of your organization’s digital marketing capabilities are often more valuable to thrive.

An individual or team with exceptional technical SEO skills that operates in a silo only has a small chance of leading a large organization to success. Alternatively, a marketing team that excels at working with all stakeholders but has few SEO capabilities will also lead to limited results.

 

The goal should be to hire or develop a team that possess all the following skills, starting with mastery of core SEO competencies such as:

  • Maintaining how search engines discover your website.
  • Targeting the most impactful terms that lead to positive ROI with keyword research.
  • Optimizing website content for keyword relevance, quality, and audience engagement.
  • Understanding how other websites link to you because of digital marketing campaigns.
  • Interpreting analytics data to make decisions on implementing SEO campaigns.

For an Enterprise SEO Strategist, the above skills are only the foundation. To excel at the role, an individual or team must be able to effectively scale these abilities to meet the needs and complexities of a large website with thousands or millions of pages.

 

August 8, 2018 SEO No comments yet

SEO For Corporate Websites

SEO For Corporate Websites

Many corporations are already in an excellent position to improve their SEO and achieve tangible results. This is because legitimate and trusted domains respond extremely well to link building and SEO measures. To get started, here are five SEO tips and best practices for corporations:

  1. Develop a keyword strategy.
    Your keywords are how your audience finds you online, so it’s important to speak their language. To that end, avoid using technical terms your customers aren’t familiar with; inventing your own corporate jargon; and choosing the wrong synonyms for your company. For example, don’t call your company a wealth advisory firm if your prospects are searching for an investment bank. For the best results, we recommend incorporating short (competitive) keywords like “financial advisor” and long tail (less competitive) keywords like “financial advice for retirement”. To get started, brainstorm customer needs, interests, and potential searches, and evaluate your competition to see which keywords they’re targeting. Once you’ve compiled a list of initial ideas, use Google’s keyword planner to assess how much search traffic each one receives and gain additional keywords to target.
  1. Update your website.
    How often you update the SEO Content for your corporate website matters to your audience – and search engines. If you go a long time without adding new content, you’ll likely lose your customers’ interest and your search ranking. We recommend updating your core site content to reflect any changes to your services and offerings, and adding new, original content (such as articles, press releases, videos, white papers, eBooks, etc.) on a regular basis.
  2. Adopt a content strategy.
    Content marketing and SEO now work hand in hand to earn inbound links and organic traffic – two things that boost your ranking and lead to increased sales and brand exposure. To get started, create consistent, authoritative content specifically for your target market. Aim to be a source of education for your audience, and use your content to generate interest, solve customer problems, and position your company as an industry expert. For topics, we recommend creating articles that relate closely to your customers’ interests, challenges, and pain points, and building each piece of content around your keyword strategy.
  3. Optimize your site for mobile.
    Having a mobile responsive website is a requirement for corporations today. In addition to the fact that Google, Yahoo, and Bing give priority to mobile-friendly sites, there are now more mobile users than desktop users. That means a larger portion of your audience is visiting your site via mobile device, and they need access to the same content, search features, and level of design and usability as they have when visiting the desktop version. If you haven’t already, we strongly recommend adopting responsive design to ensure your website offers an optimized viewing experience on all devices – including mobile.
  4. Optimize for Yahoo and Bing.
    In addition to optimizing for Google, it’s now important for corporations to optimize for Yahoo and Bing as well. This is because these two search engines are becoming increasingly relevant. Google’s deal as Safari’s default search engine ended in 2015, and both Yahoo and Bing are attempting to take over the spot. In addition, FireFox cut ties with Google in 2014 and named Yahoo their new default browser.

 

To optimize for Yahoo and Bing, consider how they determine their rankings and adjust your strategy accordingly. For example, they give priority to sites that are older (a huge advantage for big corporations that have been around for a while); have a .gov or .edu domain; and use the exact keywords users search for. In addition, Bing and Yahoo can crawl flash sites and, unlike Google, give credit to websites that use it correctly.

 

August 8, 2018 SEO No comments yet

SEO Optimization Services

SEO Optimization Services

Professional SEO Optimization Services in Johannesburg

 

More visibility, more leads – therefore search rankings matter. What good is a fantastic website if nobody knows it exists?

 

WHAT DOES SEO DO

Search Engine Optimisation makes your site more visible to search engines, which in turn makes it more easily accessible to potential users / customers. SEO improves awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand. The committed specialists at Fast Forward Marketing will provide you with customised SEO services to suit your specific business needs. That means skilfully combining design, usability, and copywriting to make your site more visible to search engines.

 

STYLE ISN’T ENOUGH

No matter how slick and trendy your website is, if search engines don’t see it, neither will potential customers. Search engines require websites to comply with several search-friendly guidelines to achieve a higher ranking and become more visible to searchers. Those that don’t meet the standards will be penalised by search engine algorithms, which are continually updated – such as Google’s Panda and Fred updates. SEO services ensure that your site meets search engine guidelines, avoids penalties, and achieve a better position on search engine results pages (SERPs).

 

CUSTOM SEO SOLUTIONS

For a website that pulls in the crowds – and the clicks – you need a strategist that understands your goals, as well as the principles of successful SEO services. Your business is unique, and there’s no such thing as a “one size fits all” approach. We analyse your website, industry and goals to create a bespoke solution – whether you need local SEO to attract your local community, eCommerce SEO to push your products, or a mobile SEO strategy to grow your mobile site traffic.

 

OPTIMISING AS A TEAM

They say SEO is all about your website content – which does play its part – but it’s really about everything.

  • Good site design that guides your users down the road to conversion, coupled with excellent usability and fast performance.
  • Well-written content that features carefully-selected keywords.
  • Content marketing – distributing valuable branded content to show your expertise, and build brand trust
  • Link-building – placing ethical links to your own site on high-authority external sites

All these methods form part of a successful search engine optimisation strategy, for which we utilise our SEO experts, digital marketers, designers and developers.

 

MEASURABLE RESULTS

The different elements of your SEO strategy can be constantly measured, evaluated and improved where necessary. In other words, you can see exactly what you’re getting from your investment. Tracking these results also allows you to refine and adapt your marketing strategy as needed – keeping you a step ahead of the competition.

 

FULL-SERVICE DIGITAL AGENCY

Good SEO provides your website with a strong foundation for success, and you’ll start seeing positive results after 4 to 6 months. While your site is slowly building an organic presence, you can attract traffic immediately with our Google AdWords service – targeted adverts on Google that you only pay for if a user clicks on it. Targeted social media marketing campaigns can also grow your following, and direct users to your site.

 

SEARCH ENGINE OPTIMISATION FROM FAST FORWARD MARKETING

With a stronger online presence and higher search engine rankings, you’ll soon be a star in your online customers’ eyes. Search engine optimisation is more than just a business buzzword – it’s the difference between your company’s website shining in the spotlight or vanishing into obscurity. Whether you need a full solution or a SEO audit to find out where your website’s strengths and weakness are, contact fast forward marketing team to find out how we can help your online presence shine.

 

August 7, 2018 SEO No comments yet

SEO Traffic

SEO Traffic

 

SEO Traffic Definition

The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. By coupling web visit metrics with goal-completion metrics, you get a complete picture of your SEO performance. Too often, SEO is treated as a separate endeavour when, in fact, it should be seen within the context of your website’s performance and wider marketing efforts. Use this KPI to provide your search marketing team with perspective on a Google Analytics dashboard.

 

SEO Traffic: Key Terms

  • Traffic: The visitors to your site.
  • Organic Search: Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.
  • Paid Search: Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM).
  • Traffic Rank: The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa.

 

SEO Traffic Benchmark

For SEO Traffic don’t rely on a single source to benchmark your results. Avinash Kaushik from Occam’s Razor suggests that you should first look internally at your own data to see month over month trends for each year and across years. Benchmarking your organic search results and paid search results is no longer limited to industry data from outside analysts. These reports are still useful, but in combination with competitor data. Kaushik’s favourite benchmarking strategy is to take the actual industry performance as layer of context needed, then look for big competitors as layer two.

 

SEO Traffic Challenges

Google and your market are not static. You must cope with the ever-changing environment — evolving technologies, Google’s shifting algorithms, behavioural changes in your market, new apps and devices, etc. This KPI is incredibly useful to keep an eye on your SEO efforts, but it cannot be taken at face value. You need to pair this KPI with other SEO Metrics and KPIs to get the full picture. There are frequent changes on the SERPs, in particularly Google promoting vertical/universal search, placing its own products above organic search results which are pushed further down. Be realistic with your expectations.

 

SEO Traffic Best Practices

There are plenty of great tools to get a handle on your SEO traffic. Most digital marketers first look at Google Analytics to collect SEO data, but there are also great tools that enhance this platform. Alexa is a good tool to get a sense of traffic metrics and sources. You can even combine Search metrics data with other web performance metrics from Google Analytics, mix panel, your own custom data sources, and pretty much any service you’d like in Klipfolio. In addition, because search engines are not static, you should always be monitoring this metric. I recommend utilizing SEO dashboards to stay up to date with performance

 

August 7, 2018 SEO No comments yet
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