SEO site analysis

3 Things an SEO Site Analyser Will Look For:

1) SEO Keyword referrals

A large portion of developing any SEO campaigns boils down to the selecting and optimization of specific keywords. Tracking the visits that occur on your site because of these keywords will allow you to know which ones to continue optimizing, which to let go and will even give your ideas for new variations of popular keywords that are ranking well. Knowing which keywords are performing is vital because that information will help you make the most effective decisions and save money on unproductive efforts. Remember that keywords can be particularly popular depending on several factors like time and season. All these things need to be considered as you assess your campaign.

2) Traffic Sources

Knowing where the traffic on your site is coming from can be extremely helpful information. This information can help you determine which areas of your SEO campaign need attention. There are three types of traffic:

• Referral Traffic: traffic coming from trackable email, branding, promotion, and various links around the web.
• Search Traffic: traffic directed to your site from any search engine
• Direct Traffic: traffic coming from users typing in specific site htmls, or using email links or codes

Keeping track of this information can help you have a comprehensive understanding of how, where and why your site is attractive and which users it appeals to most. Take this valuable info and then focus attention on the areas where you are already receiving heavy traffic to really maximize those avenues, while also working to improve on the areas where you’re weak.

3) Pages Receiving Traffic from Search Engines

When users are landing on your site due to clicking through from a SERP, which page/s are they going to? Having numbers on this metric can be vital for SEO site analysers because it allows you to know which pages on your site are receiving visits from search engine visitors. That gives you an idea of your site’s indexation status (that is the pages that search engines keep in their indices from specific sites). Don’t ignore this clear indicator of success or failure for your website. As you take time to improve your site with quality content, link acquisition, attractive offers and better navigation, the number of visitors should steadily rise and the number of different pages receiving visitors should also increase.

Best of luck as you put on your SEO site analyser hat and get to work tweaking and optimizing your campaign. If you find you need some extra assistance or professional-level advising on how to dramatically improve your SEO results, contact Fast Forward Marketing today! Simply click below for your FREE website grader!

SEO Process

How do we approach SEO?

Search Engine Optimization is a complex and continuous process that requires a highly experienced search engine marketer to drive strategy and manage. We will help you develop your unique SEO Strategy and continually train you on SEO principles so that it becomes a natural part of your content/site development process.

Discovery & Audits

Our first step is to meet with you to understand your business, needs, and goals. Then evaluate your strengths and weaknesses, compared to your top competitors, we perform a variety of Audits including:

• Content Audit
• Velocity Audit
• Technical Audit
• Authority (Competitor) Audit
• Social Audit
• Local Search Audit (if appropriate)

SEO Strategy

At a high level, we will work with your team to ensure your organization’s goals are met through customer journey focused search strategies and ongoing planning.

Continuing from the SEO Audit insights, we perform deep industry, competitor, and keyword research to make you aware of current and future threats and identify ways we can help you take advantage of immediate and long-term opportunities.

Based on the audits, outcome of this further research, and your identified goals, we will craft an SEO Action Plan to prioritize and plan out SEO efforts based on value, complexity, resources, budget, and competition.

One of our essential strategic services is the Content Theme Strategy (CTS), which creates the foundation for further SEO execution. The CTS is a starting point for a focused content marketing program, which provides keyword guidance, discipline and focus for your content development efforts.

Beyond this we offer a variety of strategic enterprise SEO consulting services, such as a Business Opportunity Assessment that helps you understand your market share (by theme, top keywords, and long-tail keywords) and how much monetary value exists that can capitalize on with SEO and reduce your overall CPA (Cost Per Acquisition). This exercise helps you evaluate the strong potential ROI of SEO, and we can help you craft a clear business case for your executive team to help them easily understand the value of investing in SEO.

SEO Plan

What is SEO?

Search engine optimization (SEO) sets up your website in such a way that search engines like Google, Yahoo, Ask, etc. will rank it according to the organic keyword used. It’s a small modification to part of your website. Alone, the impact of SEO is minimal, but with combined effect of other optimizations, you could have a noticeable effect on your site’s user experience and performance in organic search results. SEO magnifies your website’s visibility in search engines rankings.

We’ve put together a step-by-step guide to create a SEO plan for your business:

Small, inexpensive modifications to your website can have a great impact.

• Title tag and description tag
• Content
• Anchor text
• URL structure

Using these factors, you can plan for SEO and customize it for your website:

1.Title Tag and description tag

The most important part of the SEO Plan is title tags that are used so that both the users and the search engine understand the contents of the page. The title is displayed as the search result, i.e., the first link in the results listing. The description meta tag also appears along with the title but is sometimes used as a snippet of your page. Your description should be unique and about 2-3 sentences long. The tags appearing in the search results should summarize the content of your site.

2.Keywords

When it comes to attracting customers, keywords require special attention. For example, if you have a website dedicated to selling beauty products, you might assume “beauty products” would be a suitable keyword— but assigning keywords to your content requires you to understand your audience. Look through in the eyes of the user and understand what it is they are seeking for on your website. The user may look for “organic cosmetic products,” “grooming products,” “personal hygiene products,” etc. Keyword generation is a trial and error process, refined by studying your audience.

3.Content

Content is the key aspect of marketing. Offering useful, quality content to the user will highly affect your website’s search ranking. Content should:

A. Be relevant to the topic,
B. Helps the user gain information about its functionality,
C. Adheres to the expectations of the target audience.

Construct your content to flow naturally. Break up complex concepts and arrange them in a simple way that users can understand. Build a valuable database of content that brings visitors back to your website frequently.

4.Anchor Text

Anchor tags, or anchor text, creates links to other pages. It is clickable text in your content that directs the user either internally (to other pages of the website) or externally (leading to other sites). It helps users to navigate through your site.

5.URL (Universal Resource Locator) structure

Carefully structuring your website’s URL is one of the fundamental building blocks of SEO. “URL structure” may sound like gibberish, but it is important to incorporate this strategy. Remember that the URLs are displayed in search results. The key point of the website can be delivered by a well-constructed URL. For example, a poorly constructed URL would look something like “http://search-engine?9optimizaton/1lhhy85b275d63fb448bab20eae02b76ee1d9-?” while a well-constructed, traffic generating website’s URL would be something like “http://www.info.com/search-engine/optimization/Starter-guide/structuring-URL/”.

SEO Marketing Agency

We are the leading digital marketing, design and SEO Marketing agency that Johannesburg has to offer.

Fast Forward Marketing is trusted by businesses big and small. We work with some of the most famous brands in the country. We believe ourselves to be the leading specialist digital design, PPC and SEO Marketing Agency in Johannesburg. We offer one of the most price competitive services of any of the top tier agencies. Since day one, Fast Forward Marketing has sought to bring clarity, transparency and trust to an industry that has built itself a reputation for vastly over-promising and wildly under-delivering. Consistently brilliant results, phenomenal communication and a long list of happy clients are ongoing proof that we are delivering. We are a goal driven SEO Marketing agency. We use hard data to establish ambitious objectives and to monitor progress and report back with sensible, meaningful milestones and statistics.

As a result, Fast Forward Marketing has gained a reputation for being one of Johannesburg’s leading digital marketing, design and SEO agencies. Many of our team are considered industry thought-leaders. Whoever you deal with at Fast Forward Marketing, you can be sure that you’ll be dealing with the best possible people to help transform your business online. Delivering transformational and sustainable growth for our clients does not come easily. It takes expertise, creativity, time and meticulous planning. It takes passion, innovation and an absolute refusal to finish any job until it is perfect. This is the Fast Forward Marketing way.

What’s more, we are committed to be an ethical agency. We give 10% of our yearly profits to charity and do-good institutions, have a passion for being environmentally friendly and support charities with discounted or free design and search marketing services.

Still want to find out more about why Fast Forward Marketing is considered by many to be the number one digital, design and SEO Marketing Agency Johannesburg must shout about? Give us a call. We’d love to hear from you.

SEO Help

Do you need SEO help?

SEO seems simple enough. Plug in a keyword here, add a link there, and voila – you’re sitting pretty on Google’s first page. Not so fast. What seems simple is incredibly complex, and requires time, attention, and plenty of planning. And any misstep could mean a serious hit to your rankings.

Here’s how you’ll know if it is time for some SEO help:

1. Your traffic is not growing (you need SEO help)

Website traffic at a stalemate? The reason for the stall could point to SEO issues. One of the side effects of poor SEO is that your site won’t rank well in search engines, making it harder for customers to find your site. If search engines don’t know you exist, potential customers won’t either.

2. You have canonical URL issues (you need SEO help)

Your canonical URL is the one you want search engines to see. The problem is, other URL’s with similar or duplicate content often exist, making it hard for search engines like Google to decipher which they’re supposed to index and rank. This may be a very real issue for you if you’re not using REL canonical tags or redirects to point search engines in the right direction. If this sounds like you, make sure you web team takes some time to clean up your URL’s.

3. Your website is not mobile ready (hello?)

In 2016, mobile overtook desktop as the primary device used to search websites, meaning that search engines like Google are starting to unveil major “mobile first” initiatives. For brands, it means that mobile-friendliness will be an increasingly important ranking factor and could spell trouble for those yet to make the move to mobile.

4. You are not incorporating social into your SEO strategy (you need SEO help)

Social media profiles are often among the top results in search listings for businesses, Though Google has stated that they don’t use major social networks as ranking factors, many views social as an important indirect factor. Shared content can lead to boosts in engagement and links, which do factor into Google rankings.

5. You have rankings, but no conversions (you need SEO and CRO help)

SEO help only takes you so far. Think the job is done when you make it to the first page of Google? Think again. While traffic and high rankings are undoubtedly valuable, the end goal is really conversions. To ensure your site is converting, you must take a deep look into your content and user’s behaviour. Which pages do they visit, and is your site easy to navigate? Is your content valuable? Do you use CTA’s?

Answering questions like these will help uncover the root of why your customers may not be converting.

SEO Guide

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Fast Forward Marketing we believe these principles go together. This SEO guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru. Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach. In any case, it’s good to have a firm grasp of the core concepts.

SEO Advertising

What is SEO Advertising?

There are two vital sides to SEO advertising. It includes optimizing your website so that it is more visible in organic searches. But it recognizes that unless you have millions to spend, it takes time to rise in the ranks. Because of this, it’s supplemented by pay-per-click advertising. Together, these are the dynamic duo of marketing. They’re peas in a pod. A power couple. Whatever you want to call it. It works.

How to use SEO Advertising to Grow Your Business

No one said growing your business would be easy. You’re up for the challenge. You just need a plan. You’ve got the right team, the product or service. Now, it’s just a matter of getting your brand out there in front of more people. Not just any people. The right people. You know? The ones you can turn into lifelong customers. That’s where SEO advertising comes in. It’s the way to get the word out. Grow your business faster and more cost-effectively than you could any other way. Here’s how it’s done.

Why SEO Advertising?

Over 1 trillion searches happen every day. Nearly 75% of them are through Google. Over 50% of business website traffic comes in through these searches. Sounds amazing. Free traffic, right. There’s a catch. You knew there would be. The website at the top of the organic searches gets over 1/3 of the organic clicks in searches. “Organic” is a term used by online marketers. It means the regular search listings. Google gets to decide who the top 3 sites are in the organic results. Not in one of those top 3 organic search spots? What about you? Well, your share of organic traffic is next to non-existent.

Search Engine Ranking

WHAT IS SEARCH ENGINE RANKING?

Search Engine Ranking is the position at which a site appears in the results of a search engine query. Each page of the search results typically lists 10 websites, although they are sometimes augmented with local listings, videos and images. Ranking higher in the search results corresponds to a lower number (#1), while ranking lower corresponds to a higher number (#10). Many site owners engage in SEO campaigns to improve their search engine ranking and move their website closer to the top of the results because websites that are ranked higher typically get a larger percentage of click-throughs and attract more visitors than lower ranked websites.

Search engine ranking is influenced by a multitude of factors including age of site, the quality of a site’s link portfolio, relevancy of the page, social signals and level of competition, among others. Google admits to using 200 factors when determining a site’s search engine ranking, many of which cannot be controlled by the website owner. Among other things, a white hat SEO campaign is designed to positively impact these factors and improve a website’s overall search engine ranking.

The search engines are also focused on creating a more personalized search experience for users and take an individual’s search history into account. While a website might rank #3 for certain search phrase for one visitor, it might have only ranked #8 for another. Search engine rankings are not guaranteed from one search to another, even when the search phrase is the same. Search engines rank individual pages of a website, not the entire site. This means that the homepage might rank #1 for certain keywords, while a deep internal page might be listed on the third page.

Search Engine Optimization Company

Search Engine Optimization

Search engine optimization, or SEO, considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website.

Consider SEO services if you’re interested in:

• Gauging the competitiveness of your online search market through detailed competitor analysis
• Reaching potential customers who are much more likely to convert because they already express interest in the products and/or services you offer from their search query alone
• Achieving increased website traffic, higher conversions and a significant ROI

About Search Engine Optimization Services from Fast Forward Marketing

Search engines are the gateway through which potential customers find your product. Your company’s placement in the top ten search results for relevant keywords is crucial for your business if you want to be a competitor in your industry. After implementing a customized, well-researched, and properly-executed search engine optimization campaign, your business will see a massive influx of new leads. As one of the world’s top search engine optimization companies, Fast Forward Marketing has the expertise, dedication, and proven track record of excellence to ensure your online search engine optimization campaign is successful and profitable.

We have a plan that’s perfect for you:

1. RESEARCH

For us to optimize your website in the best way possible, we first must understand your business, your industry, your competitors, and what you want from your website. After we’ve gotten to know you, we’ll have a roadmap of how to best optimize your website. We’ll do in-depth competitor analysis to understand what your competitors are doing on their websites, what works, and what you’re up against. We’ll then do a site and server analysis of your current website to see what we’re working with and understand where to go from there. Finally, we’ll analyse 200+ on-site SEO factors that will help us to improve your website so that you drive the traffic you desire.

2. OPTIMIZE

Now that we understand all the factors involved in your business and website, we’ll start the optimization process. We’ll make changes, big and small, to your website so that Google will be able to understand who you are and what your website presents to users. To do so, we’ll use titles and meta descriptions that grab the attention of users, speed up your website to decrease bounce rate, and update your site architecture so that it’s easy for visitors to get around.

3. CONTENT

To gain quality traffic to your website, you must have useful, updated content that your users want to read. We will provide you with everything you need to present great content to your readers. We’ll start with topic suggestions and then we’ll provide the copy. We’ll provide you with longform copy that educates your readers fully, and blog posts that keep your readers coming back for more.

4. KEYWORDS

Keyword research is the heart of every SEO campaign. We’ll do all the research for you and find keywords that help drive the most valuable traffic to your website. We’ll pay attention to the keywords that your competitors are using too, in an in-depth competitor analysis. You’ll also receive a keyword mapping report and advanced rank tracking.

5. EARNED MEDIA AND LINKS

Fast Forward Marketing has an entire team dedicated to earning your site mentions and links from websites with high authority At this part of the process, we will promote your content so that it is seen by as many users as possible and we’ll gain relevant mentions from popular blogs and press sites. Our goal is to create a viral marketing campaign for you and your business.

6. TESTING

To tie everything together, we’ll make sure that your website is driving visitors through your conversion funnel by testing all the elements that we’ve implemented. We’ll make sure that your calls-to-action are doing their job, and if they aren’t we’ll fix it. We also believe in continuing to improve your website, so we’ll always be there to improve your website to get the highest possible ROI for your business.

Choose Fast Forward Marketing for All Your SEO Needs

When your website is designed with search engine optimization in mind, it will experience increased website traffic, a higher number of conversions, and a significant ROI. As one of the best search engine optimization companies in Johannesburg, we can give you real results—and change your business for the better.