Search Engine Marketing Company

Search Engine Marketing Services

Are you looking for a professional search engine marketing company that will help your business gain exposure in search engine results? Need search engine marketing specialists who know how to properly set up, manage, and adjust your pay-per-click advertising to reach the right people at the right times? If so, you’re in luck. Fast Forward Marketing’s managed search engine marketing service is the right choice for anyone looking to increase their exposure and reach more customers via search engine advertising. With managed search engine marketing, you can increase brand awareness, traffic to your website, conversions, and more with one comprehensive package. Read on to learn more about our services and how we can help you appeal to a wider audience online.

What is “Search Engine Marketing”?

Search engine marketing also sometimes called “search marketing,” “managed search engine marketing services,” and “SEM,” refers to the methods by which a business uses search engines like Google to advertise to users. This can be done through organic methods, like SEO, or paid ones, like pay-per-click ads. As a leading search engine marketing firm, Fast Forward Marketing utilizes a combination of both SEO and pay-per-click (or PPC) to appeal to those already searching for your products or services. SEO is done through a combination of on-site changes and off-site tactics like link building, while PPC management is done via the services offered by Google and Microsoft.

Why Do I Need Managed Search Engine Marketing Services?

SEM can be very difficult, time-consuming, and costly to do yourself. Additionally, the world of SEO and PPC changes often. If you aren’t keeping up with it, and changing your site to meet the newest standards, you could be at risk of losing your rankings… or worse. Our search engine marketing agency can handle everything for you, allowing you to spend your time doing what you do best, running your business. We’ll research, set up, optimize, and deploy your PPC ads, then monitor and report on them to you regularly, ensuring that you get the most for your money. Also, our search engine marketing services are affordable, keeping your ROI as high as possible to ensure you get the most value out of our managed search engine marketing services. To view our PPC management packages, simply click the button below.

Professional SEO Services

Fast forward marketing will promote you to the first page of Google’s search results. Applies to all business types and sectors

Fast forward marketing delivers professional website optimization service that gets you noticed by those looking for your services online. Our model includes the Fast Forward Marketing novel search engine optimization technology combined with services provided by our professional team. The combination of our advanced technology and SEO services enables us to serve customers competing in the most challenging online markets. The Fast Forward Marketing innovative technology targets the website metrics analysed by Google to determine website ranking.

While our headquarters are based in Johannesburg, we have helped companies around the world improve their SEO ratings. No company in the world can allow itself not to have a website to represent its business. Furthermore, the dynamic world of digital media requires constant exposure to customers and clients for the business to keep expanding. One of best ways to achieve this, is to use Professional SEO (Search Engine Optimization). To successfully implement, monitor and adjust SEO efforts to deliver exceptional results, the use of technology is a must. At Fast Forward Marketing, we provide SEO strategy and deployment services fully optimized to your specific business.

Our knowledge is based on years of accumulated experience in Online Performance novel technology. We specialize in challenging markets, including online gambling, retail, ecommerce and more. Choosing to work with a Professional SEO agency is an easy decision. You need a top of the line SEO agency that can deliver top of the line results. Our team always delivers superior work for each client. If your company is ready to work with an SEO agency that can deliver the success you’ve been looking for, contact us for more information.

Organic SEO Services

Do you want your website to show up at the top of search engine results? Fast Forward Marketing’s organic search marketing services will help your business.

When your business ranks in Google’s top ten local search results, you’re bound to get new leads. Our job is to improve organic SEO so that potential customers come to you. Ask about our search engine optimization and content marketing for organic search services.

By prioritizing organic search marketing and working with a SEO expert, you’ll see a high ROI. Organic search marketing services are managed monthly, promising long-term results you can rely on.

WHAT IS ORGANIC SEARCH ENGINE OPTIMIZATION?

Organic search engine optimization is exactly what it sounds like: organic, pure and free of advertising. When your web pages rank organically, it’s because Google and other search engines find the content on those pages authoritative and relevant to what’s being searched for. When your business offers information on a specific topic and your web pages are optimized for related keywords, you set your website up to be ranked highly. It’s not always easy to create authoritative, relevant web pages, though, which is why you need an SEO consultant. When you have an SEO expert optimize your web pages, you’ll see long-term results.

Why is Organic Internet Marketing Important?

Over 90% of adults who use the Internet rely on search engines. Oftentimes, when they search for something, they don’t look beyond the first page of results. As many as 75% of search engine users don’t move on to the second page or beyond. In order for your products and services to be found in search engines, you need to rank on the first page. The best way to do this is through organic search engine optimization.

Our Process

The first step is to determine the keywords and phrases that are relevant to what you offer. It’s important to make sure that only profitable SEO is chosen during this stage. Next, setup on-site and off-site SEO that adheres to SEO best practices. This is the process that will improve your organic search results.

On-site and Off-site Strategies

There are several on-site and off-site organic SEO consulting services we offer, including the following:

• SEO research including full forensic SEO audits
  • Marketing strategy creation
  • SEO-optimized copywriting
  • Meta tags
  • Video content optimization
  • Building backlinks
  • Analytics tracking
  • Updating the campaign as needed

Only the services that are most relevant to your business and your goals will be chosen.

Organic SEO Consultant: On-site Optimization Process

First step as an SEO expert is to evaluate your website as it is. Look through the entire website and take note of various aspects, including:

• Navigation
  • Site layout
  • Meta data
  • URL structure
  • Content

Once we’ve thoroughly evaluated your website, we’ll discuss ways that it can be improved. We’ll go over things like how to better layout your website and potential design updates to adhere to SEO best practices. Ultimately, the goal is to create a website that’s as optimized for organic search engine results as possible.

Once the SEO research is completed, we’ll discuss a structure for your website’s sitemap. This will include the new Meta data we have created as well as improved URL structure. The idea is to include targeted SEO wherever possible in order to attract organic traffic.

Next, we’ll update the content on each page to make sure it’s structured appropriately for SEO. This includes heading header tags, including SEO naturally throughout the copy and linking to other content on your website. We’ll make sure that only relevant content is linked to so that your visitors know to trust what you offer.

Organic search engine optimization is an ongoing process. It needs to regularly be analyzed and updated. My services include regularly updating and evolving your SEO so that it continues to deliver results, including quality rankings and conversions.

Organic SEO

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO. Sites using organic SEO in the truest sense will be much like organisms, meaning they will grow, expand and adapt over time in response to readers’ desires. The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.

Organic SEO can be achieved by:

• Optimizing the Web page with relevant content
• Spreading links pointing to the content
• Incorporating metatags and other types of tag attributes

Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of organic SEO include:

• Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
• Again, due to the content relevancy, the search engine results will last longer.
• Builds greater trust among the users
• Very cost-effective when compared to paid listings

Local SEO Company

We take care of it all, no extras no add ons, no hidden charges.

If you choose our services for local SEO (Search Engine Optimisation), we’ll do everything necessary to get you ranking across your local search results, bringing searching customers straight to your website. Not only will this give you a new customer base and extra sales, but it will strengthen your brand, which is equally important.

How much experience do you guys have?

We have been improving web traffic for business websites for over 10 years – that’s a long time! We have a team that is growing all the time, adding new talents along the way to improve the scope of services.

Be seen in local search results

If you’re running a small business, it’s probable that your customers are practically on your doorstep (or at least the surrounding area). People do search by location, so someone in Johannesburg seeking an electrician would no doubt include a location in their Google search, they want a local business. It’s up to you to get your website in position across search engine results and capture your searching local web traffic. Also, with mobile devices increasingly offering up search results based on the searchers location, it’s never been more important to be dominant in local searches for your product or services. Even if you want nationwide coverage for your website and business, it’s still vital to secure your position in local search.

Local Search Optimization

7 Ways to Score with Local Search Optimization

1. Identify Local Search Terms

If you’re going to optimize your site, you must know what people are looking for. To find this out:

• Use the Google AdWords keyword tool or something like find local keywords in your niche that are attracting search traffic.
• Check out your web analytics to see what local terms visitors have used to find your site.

Local search terms are usually a combination of the town or city where your business is located and the type of service you offer. Finally, think about what services you offer locally that you want people to find on your site — is it optimized so that can happen? If not, the next step will address that.

2. Optimize Existing Pages

If you have a business website, you already have pages that describe the services you offer, so your first step is to make it clear that you target a local market. You can do this by:

• Including your town or city in page titles and descriptions, along with the name of the service you offer. Remember to keep page titles to 70 characters or less and descriptions to 156 characters or less.
• Adding local contact details (business name, address and phone number) on appropriate pages.
• Add a map to your site (don’t forget to write out location details in text too, so search engines can index the information).

You can also optimize page and post content by including local terms (without keyword stuffing, of course).

3. Localize Your Content

If your business has multiple locations, then there are other options.

These include:

• Creating landing pages for each location (a combo of Unbounce for landing pages and Crazy Egg for analytics is one way to do this well). Use these pages to group your local service offerings but be careful to avoid duplicate content.
• Using a software solution to localize your content, like the Yoast Local SEO search plugin, Rio SEO or similar products.

These solutions will help improve your website’s local search engine ranking.

4. List It So They’ll Love It

After optimizing and localizing your content, the next step is to get listed in local directories. In addition to the obvious information (business name, address, phone number and other contact details), make sure you write a great description that includes your key local search term. Depending on the directory, you may also be able to add photos and tags. Aim for consistency, so wherever people find you, they see the same information. It’s a good idea to use Google Webmaster Tools to ensure that your site is shown to target your chosen geographical area. In addition, tuts+ recommends the use of structured data as another way to share local information.

5. Remember Mobile Users

Mobile users are increasingly using their devices and apps to search for relevant information, as this eMarketer data shows. In the 8 months prior to December 2012, there was a 21% increase in the number of mobile searches and a 25% increase in the number of mobile users searching for local information. A 2012 study by Localeze supports this finding. Recent developments such as the launch of Google Now show that businesses must also be ready for mobile local search.

6. Get Social

Speaking of mobile, listing your business in Foursquare and letting users check-in is a good way to leverage the power of local search and build interaction via special incentives and discounts. Optimizing your Facebook business page to take advantage of Graph Search is also useful, as is Google+ Local.

7. Ask Your Customers

The last piece of the local search ranking puzzle is recommendations, reviews and general feedback from your customers. It doesn’t much matter if there are a few negative or neutral reviews — if customers are talking about you, you’ll be considered more relevant in local search. If you do get great reviews, use them on local search pages on your site to make both search engines and users even happier.

Local Search Engine Optimization

There are 3 main goals with local Fast Forward Marketing SEO services:

1. Own as much of Google’s first page listings for local keywords as possible with your company’s various online assets (website, social media accounts, directories, etc)
2. Be the go-to brand in your local area for your products and/or services
3. Build-up of your local reach to complement your national exposure

When these goals are achieved (which usually takes an 8-16-week period to see a noticeable improvement), a client undoubtedly knows our local SEO services are working as enquiries are up and business is brisk.

Although all companies benefit from having exposure in their local area, local SEO for small businesses is extremely important products that a smaller business promotes tend to be aimed towards clients within their local region and not necessarily national clients. If you’re a plumber covering the Johannesburg region, you ideally want to be found on the first page when someone is typing ‘plumbers Johannesburg ‘into Google. Our team are specialists in local search engine optimisation services and bring huge returns on our client marketing investments.

We follow a very simply 4 step approach which is the like our national SEO services:

1. Conduct a comprehensive SEO audit to highlight the strengths and weaknesses of your website.
2. Review market trends and provide full keyword research to identify the best opportunities to drive relevant traffic.
3. Provide comprehensive technical recommendations to resolve any technical issues with your website that we found during your local SEO audit. Whilst the technical recommendations are being implemented (we can help if you don’t have a developer) we will crack ahead with social media tasks, submission of local citations, creation of SEO optimised content and also perform content marketing to gather authoritative links.
4. Delivery of a thorough monthly SEO performance report to outline traffic and ranking gains over the month and report on all link building services, social media marketing or other work provided during the month.

If you are interested in our local SEO packages, please contact us and one of our SEO experts will happily discuss your project requirements.

International SEO

International SEO is becoming more important than ever for many businesses. When it’s executed correctly, even a small business can expect a huge ROI. The good news is there is a lot of information about international SEO available for you to read and learn. The bad news, there is a lot of outdated information that may cause you to be misinformed. I’ve met some SEO professionals who have managed global sites for years yet completely missed out on some basics due to updates and changes. This post will cover some basic but frequently asked questions about international SEO. If you know these already, great. Just consider them as the confirmation of your best practice knowledge.

How is International SEO Different from Regular SEO?

Your global sites should not be the “copied and pasted” version of your home country website in different languages, though I see that happen to many websites. Yes, translation and localization of website content are one of the first steps. But then, you need to optimize the sites for each country’s local audience from messaging and offerings to the overall user experience of the site. A site with popular and well-performing content in the U.S. market may not do as well in Asia or in South America and may require additional content edits and optimization work. While you pay attention to each site, you must keep an eye on the overall performance. Otherwise, your websites may be competing against each other or the worst case, may not be indexed at all. For example, your website designed for Mexico should not outrank or appear in the search results in Spain, if you have a different site designed for Spain. If you misuse the canonical tag or hreflang tag, certain sites may not be indexed by the search engines or create duplicate indexing.

Improve SEO

Here are 5 tips for improving you SEO from Fast Forward Marketing:

1. Great Copy & Content

A website should be a credible and reliable source of information on your product or service. A clear and concise structure is vital to your website as well as carefully crafted copy. The objective of creating great content is so that it is shareable therefore increasing your authority and rankings. We advise that every web page has a minimum of 300 words.

2. Social Media & Listings

The integration of social media on your web presence is, of course, interlinked with the best SEO practices. Signing up to some of the biggest social media platforms in the world, such as Facebook, Twitter, Instagram and LinkedIn can boost your rankings. For instance, an active presence on Twitter allows for a search engine such as Google to discover your content much faster, thus getting more organic traffic to your website. Search engines like Google include social media sites in their algorithm. In fact, Google highlights Twitter accounts in their search results. Google and other search engines also have databases of local business listings. Placing your business in these databases is extremely helpful when implementing your SEO strategy. It is advisable to register your company on Google My Business, this listing allows you to post your opening times, social media handles, to enforce trust.

3. Measurement Tools

The best way of keeping track of your SEO progress is through tools such as Google Analytics. Amongst many metrics available through Google Analytics the most used ones include the number of impressions, number of clicks, and the overall position of your website. Claim your business on Google Webmaster to be up-to-date with aspects of your website that need improvement. Google Webmaster is one of the tools we use for our clients to see what needs to be modified and improved.

4. On-site vs. off-site blogging

On-site Blogging: Incorporating a blog on your website provides you with the opportunity to increase your search engine rankings whilst offering useful information to current and prospective customers alike. An on-site blog allows you to showcase your business and act as a resource for information that is up-to-date and relevant to your industry. Additionally, having control over your blog allows you to link internally to your own website. Off-site Blogging: Establishing a blog presence off-site is especially useful for public relations and publicity purposes. Regarding SEO, posts on external blogs need to be high quality backlinks; having a blog link back to your website will boost your credibility and rankings.

5. On-Page

H1 Heading – The H1 heading is essentially the newspaper headline of your page. The heading should consist of relevant keywords and clearly display the subject of the content. Page Title – Page titles are especially important for SEO – they are the text that will appear on the tab of the browser window as well as in the search engine result.