SEO Reseller

SEO Reseller

 

The Top 5 SEO Reseller Programs

Hubshout:

Hubshout is one of the pricer vendors. On their site, you can get a demo for their software and they offer various services like SEO, PPC, Local SEO, Social Media Marketing, Email marketing as well as website reseller services. Clients who are interested in utilizing their services can visit their website for more details.

Text link brokers:

Text link brokers has been around since 2003 and have helped many SEO/Marketing companies. They are well known for their link building services, although a bit pricey. But they aren’t limited to building links, you can find content writing services, guest posting service, and social media management, and more.

Fast Forward Marketing:

Fast Forward Marketing is another one. Anyone who is interested to become a reseller can also sign up from their website. They offer services like SEO, Local Buzz, SMO, PPC, Web design, Website Audit Report, online reputation management and also content creation. You can get more details from their website.

 

SEO Consultant

SEO Consultant

 

SEO Consultant job profile

SEO consultants are responsible for planning, implementing and managing company clients’ overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business’ growth and success.

 

SEO consultant duties and responsibilities

  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Build strong relationships with clients
  • Ask for client referrals
  • Identify possibilities for new clients
  • Up-sell when appropriate
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

 

SEO Consultant requirements and qualifications

  • Proven success in SEO
  • years of experience web analytics, marketing, and business development
  • Experience with A/B testing and other testing metrics
  • Knowledge of HTML, CSS, JavaScript
  • Ability to analyze data and provide evidence-based recommendations
  • Good negotiationskills
  • Some experience in sales is preferred
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Degree in relevant quantitative fields.

 

SEO Backlinks

SEO Backlinks

 

A “backlink” is one of the most used words in the world of search engine optimization (SEO). Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. In this post, I hope to offer you an understanding of what backlinks are, why they are essential to SEO, and why they are important for your online success.

 

Let’s get started…

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

 

Here is a glossary of common terms related to backlinks that you should know:

  • Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
  • No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
  • Do-Follow Link:By default, all the links that you add into a blog post are do-follow links, and these pass link juice.
  • Linking Root Domains:This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as onelinked root domain.
  • Low-Quality Links:Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
  • Internal Links:Links that are going from one page to another within the same domain are called internal links. The process itself is referred to asinternal linking or
  • Anchor Text:Text that is used for hyperlinks is called anchor text. Text backlinks work great when you are trying to rank for particular keywords.

 

Advantages of backlinks in SEO:

  1. Improves Organic Ranking

Backlinks help in getting better search engine rankings. If any of your content is getting organic links from other sites that content will naturally rank higher with search engines. Your goal should be to create links to individual posts/pages along with those leading to your homepage.

  1. Faster Indexing

Backlinks help search engine bots discover links to your site and crawl your site effectively.

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

  1. Referral Traffic

One of the major benefits of backlinks is that they help get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.

 

SEO Analysis Tool

SEO Analysis Tool

 

SEO analysis

SEO analysis includes a check of on-page issues, and the analysis of page quality. To be visited and bring benefits, your site should be indexed by search engines smoothly, be well optimized and have a high authority. With the help of SEO analysis, you can check the major search site parameters: quality of content optimization, site age, thematic citation index, Page Rank, structure and layout of the website, etc.

 

SEO Analysis includes:

General SEO Analysis:

Duplicate pages. At first glance quality resources are often poorly ranked just because of the large number of duplicates in the index. Analyse which pages are in the index. Pay attention to the section “Optimizing HTML” in Google webmasters.
Excessive number of H1 tags

  • Analysis of landing page optimization
  • Mobile optimization analysis. Due to the popularity of mobile devices today, you should be sure your website structure, interface and content are perfectly displayed on mobile devices.

 

How to Do Search Engine Optimization?

How to Do Search Engine Optimization?

5 Do-it-yourself SEO Tips

  1. Understand your Online Market and Target Customers

Having an offline, real-world understanding of your market and target customers is only half the story. Habits and behaviour often differ online in comparison to the offline world. A prominent offline presence does not equate to a dominant online presence. A leading national store that stocks and sells curtains and blinds, for instance, might have much tougher competition from online-only curtain and blind retailers.

Search online for products and services you offer and take note of the most prominent websites. Study their customer reviews and benchmark their social media presence and activity. You will likely find businesses you have not come across.

  1. Master Keyword Research

You probably understand your industry jargon and are aware that your customers might use different terms than your trade colleagues to refer to your services or goods. The process of keyword research provides a rounded understanding of key phrases, search terms, and online demand for products or services.

All business owners and managers intending to market online should know how to run keyword research.

We suggest free keyword research tools like Google’s Keyword Planner, which requires that you have an AdWords account, and Übersuggest, a Google suggest scraper tool.

If you have the funds, then the paid keywords research tools worth trying are SEMRush and Wordtracker.

Also understand your industry’s head key-phrases (general and highest search volume) and long-tail key-phrases (varied and more specific key phrases usually over four words).

Consider printing out and sticking your keyword research on a notice board as a constant reminder of your online focus.

  1. Plan your Site

Now that you understand the most searched keywords and the most relevant long-tail words, you should have an idea of what pages on your website address those search queries.

Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.

Long-tail keywords should be used in blog posts and FAQs.

  1. Build your Site

Now that you have an idea of the pages that should be on your site, the next step is to build the best site in your industry with the help of a professional web designer or agency and with user-testing focus groups.

Google’s head of web spam, Matt Cutts, advises site owners to build great websites that users love and want to tell their friends about — sites that users visit repeatedly. Any website built in 2013 should be mobile responsive to cater for smart phone browsers. WordPress is terrific for most small and mid-sized businesses due to its simplicity, flexibility, support, in-built SEO features, and access to a vast library of free and premium plugins.

  1. Start Blogging or Producing Regular Content

You don’t have to start a blog but start publishing your own content on a scheduled basis. I am not advocating turning your business into a publishing company by posting content every day. Scheduling weekly, bi-weekly, bi-monthly, or monthly updates is my recommendation — consistency is key. Also bear in mind that content does not necessarily need to be text — for example, an architectural firm could publish professionally taken photographs of its projects or Realtors could publish weekly video bulletins. Publishing content that is tailored to the content consumption habits of your target audience is the goal.

Google SEO Checker

Google SEO Checker

 

Having a website is one thing but ensuring that your website contains all the necessary keywords, metadata information, and website code to feature on Google is a must.

 

Search Engine Optimisation (SEO) is the exact opposite on Google AdWords in the sense that you don’t have to pay advertising costs to be found on Google; even if it helps. Search Engine Optimisation (SEO) requires the skills of an SEO expert who will optimise your website by creating inbound and outbound links, add necessary information in the backend of your site and navigate his way through your site map; making SEO seem extra simple when it’s, in fact, a skill on its own.

 

SortSite is a search engine optimization checker for any web site. One click is all it takes to analyse an entire site for search engine penalties, and check for best-practice search optimization. Check Search Optimization Automatically.

  • Google Webmaster Guidelines – check for hidden text, single-pixel links, links to bad neighbourhoods, sneaky redirects, etc.
  • Bing/Live Webmaster Guidelines – check for keyword stuffed links and ALT tags, etc.
  • Best-practice optimization guidelines – from leading industry experts
  • Plus, link checking, HTML standards compliance, usability and accessibility

 

Free SEO Report

Free SEO Report

 

4 REASONS WHY YOU NEED THIS FREE SEO REPORT

Here are 4 reasons why you need this report:

  1. Compare

Your free SEO report will show how your website or web page compares to your competitors.

  1. Optimise

Your free SEO report will identify rouge code, images and other objects slowing down your website and causing delays for your visitors.

  1. Boost

Your free SEO report outlines a complete list of tasks required to boost your SEO score and get you ranking higher on search engines.

  1. Free

Your free SEO report is just that – FREE! So why wouldn’t you do it?

 

Best SEO Tools

Best SEO Tools

 

5 Best SEO Tools that SEO Experts Actually Use in 2018

  • Ahrefs: SEO Keyword Tool

Ahrefs is the one of the most recommended SEO tools online. It’s only second to Google when it comes to be the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.

  • SEMRush:  Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favourites in the SEO community. Experts love that you can easily assess your rankings and changes to them as well as new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis allowing you to easily compare your website to your competitors. If you’re looking for analytics reports that help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.

  • KWFinder: SEO Keyword Tool

An SEO Keyword Tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

  • Moz: SEO Software

SEO Software Moz kept popping up as one of the best SEO tools that experts actually use. Some raved about how Moz was always up to date despite Google’s regular algorithm changes, others raved about their chat portal because it allowed them to always get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download for free that allow you to see your store’s metrics while browsing any page. If you’re looking to learn more about SEO you should also consider checking out MozCon, their annual conference.

  • Answer the Public: Free SEO Tools

Free SEO tools like Answer the Public allow you to easily find topics to write about for your ecommerce blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, CrossFit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them and it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.

 

Website Promotion

Website Promotion

 

What is Website Promotion?

Website promotion is a collection of tactics, actions and techniques that serve to drive traffic (visitors) to your website.

 

Why is Website Promotion Important?

Websites offer a multitude of benefits. For some online entrepreneurs, they are storefronts selling goods. Others earn income through advertising, sponsorships and affiliate marketing, others are marketing tools in and of themselves, providing information about the business and how to best get in touch for services. While all these website options work, they only fulfil their purpose if people visit them. If you think of a website like a storefront, that store doesn’t make money unless someone walks in and buys.

 

If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if they know about it and visit it. Web promotion is how online businesses get the word out about the website. The more targeted traffic (visitors who fit your target market) a website receives, the better the chance of making sales, earning ad income and gaining clients.

 

How is Website Promotion Done?

There are endless ways to promote your website, and new methods continue to arrive. Websites can be promoted in a variety ways both online and off.

 

Online Website Promotion

Anything that allows you to include your website URL can be considered promotion including an email signature line or participating in online forums. Here are a few common website promotion tactics:

  • Email marketing
  • Blog marketing
  • Social Media
  • Advertising
  • Search engine marketing
  • SEO

 

Offline Website Promotion

Some offline website promotion techniques include:

  • Direct mail
  • Publicity
  • Networking
  • Public speaking
  • Television and radio advertising
  • Newspaper advertising

 

Best Practices for Website Promotion

The ideas listed above are not the only strategies you can use to promote your website. Because there are so many different ways you can market your website, it can get overwhelming. Further, without a plan your promotional efforts can be a waste of time. As you prepare to market your website, here are few things to do and keep in mind.

  1. Know your target market. Your goal isn’t just in getting as much traffic to your site as possible. A million visitors mean nothing if none of them are interested in what you offer. Knowing and understanding your target market will allow you to focus your marketing efforts on those activities that put your message in front of your most likely visitor in a way that entices them to visit.
  2. Use search engine optimization strategies, but don’t rely on search engines alone to deliver traffic. Making it easy for search engines to understand, index and rank your site is a no-brainer. It’s free and not that hard to do. At the same time, you don’t need to spend a fortune in SEO services or hours and hours studying SEO. Checking your website stats and keywords every month or so will help you understand how people are using search engines to find your site and other information in your business area.
  1. Promote where your market hangs out.If your market isn’t on Twitter, you don’t need to tweet. When considering how and where to promote, think about where your market turns to get similar information and resources related to what you offer. This isn’t just other websites or social networks, but also, offline sources such as groups and print media.
  1. Hook your market with a message that speaks to them. That means opening with a hook that entices and intrigues your market. It should be benefits oriented in that it promises to solve a problem, improve life, or be entertaining. The better your promotional copy, the better and bigger the results on your marketing campaign.
  1. Track your efforts. You’ll save time and money if you know what promotions are delivering results and which aren’t.

 

SEO Certification

SEO Certification

SEO certification refers to the education, information, practice or training that leads to an individual’s certification, or skills assessment and knowledge, as it relates to search engine optimization and search engine marketing. Many SEO certifications are online courses or collection of webinars and online exams that you do at your own pace.

General SEO & SEM Certifications versus Job Experience

There is an amount of debate about SEO certifications, with some in the SEO community and forums suggesting that free online SEO guides from reputable experts are just as good of a learning tool and practicing SEO on your own site or obtaining an entry-level job where you can optimize a live site is also a good solution, compared to paying for online courses.

 

Free SEO Certifications

If you choose to try online SEO certification courses, there are several free training solutions you can try before purchasing more expensive courses.

 

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