SEO Analysis Tool

SEO Analysis Tool

 

SEO analysis

SEO analysis includes a check of on-page issues, and the analysis of page quality. To be visited and bring benefits, your site should be indexed by search engines smoothly, be well optimized and have a high authority. With the help of SEO analysis, you can check the major search site parameters: quality of content optimization, site age, thematic citation index, Page Rank, structure and layout of the website, etc.

 

SEO Analysis includes:

General SEO Analysis:

Duplicate pages. At first glance quality resources are often poorly ranked just because of the large number of duplicates in the index. Analyse which pages are in the index. Pay attention to the section “Optimizing HTML” in Google webmasters.
Excessive number of H1 tags

  • Analysis of landing page optimization
  • Mobile optimization analysis. Due to the popularity of mobile devices today, you should be sure your website structure, interface and content are perfectly displayed on mobile devices.

 

July 6, 2018 Resources No comments yet

SEO Certification

SEO Certification

SEO certification refers to the education, information, practice or training that leads to an individual’s certification, or skills assessment and knowledge, as it relates to search engine optimization and search engine marketing. Many SEO certifications are online courses or collection of webinars and online exams that you do at your own pace.

General SEO & SEM Certifications versus Job Experience

There is an amount of debate about SEO certifications, with some in the SEO community and forums suggesting that free online SEO guides from reputable experts are just as good of a learning tool and practicing SEO on your own site or obtaining an entry-level job where you can optimize a live site is also a good solution, compared to paying for online courses.

 

Free SEO Certifications

If you choose to try online SEO certification courses, there are several free training solutions you can try before purchasing more expensive courses.

 

July 6, 2018 Resources No comments yet

How to do SEO

How to do SEO

Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and simply follow the advice given in that plugin. Within a week, your website will be topping the charts in Google. Or not? No, to be honest. It’s not that simple.

Our plugin helps you to optimize your website for search engines. And it does that well, but it needs your input. In this beginner’s guide to Yoast SEO, to explain the basics of SEO that our plugin guides you in. I’ll take you through the steps that every user, who tries our plugin for the first time takes, and help you optimize your site in the process.

It’s a beginner‘s guide to Yoast SEO

Before we start, I should point out that this isn’t a beginner’s guide to every single detail of the plugin. I’d just like to show you some things I think you should use or configure. As our plugin has quite some settings, it’s good to know which features to configure first.

The Yoast SEO configuration wizard

Our Yoast SEO configuration wizard is a great place to start. You can find the configuration wizard at SEO > Dashboard:

In that configuration wizard, we will guide you through twelve steps that help you configure our plugin, specifically for your site. Even if you have a website that is already a year or so old, I encourage you to use the wizard and see if there are some things that you might have missed. Each step includes some questions; your answers will determine specific settings. In the wizard, we have also included video material to show you even more options.

SEO analysis

When you start writing a post or page, you will find our analyses. In WordPress, our so-called meta box is right below the larger text area where you write your content:

For you, as a user, this Yoast SEO box will prove very valuable. As you can see, there are a couple of tabs here.

  • One tab where you can insert the keyword you want to optimize the page for (focus keyword), in this case: “beginner’s guide to Yoast SEO.”
  • One tab that says Readability and I’ll get into that one later.

On the tab where you can insert that focus keyword, we’ll tell you if you have used that focus keyword the right way in that specific post.

 

July 6, 2018 Resources No comments yet

SEO Audit

SEO Audit

 

An SEO Audit is a health check for your website. It looks at the technical infrastructure of your website, the on-page elements and off-page essentials to optimise Search Engine visibility, usability and conversion. An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements in order to determine issues, opportunities, and recommended fixes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs.

According to gotchseo.com, an audit should be performed:

  1. At the beginning of a new project
  2. At the beginning of a new quarter

 

Audit strategy

Before anything else, you need to create a viable strategy that will help you establish your goals. There are numerous things that can be improved with an audit. You can gain insight into your competition, you can analyse your keywords, you can improve technical aspects of the website etc. Nevertheless, when people contact an SEO expert they only wish to know one thing…

 

How to improve rankings?

This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyse multiple aspects of your business and based on them, help you understand what is good and where you can improve.

That being said, an SEO auditor needs to perform:

  1. Technical analysis
  2. On-Page analysis
  3. Off-Page analysis
  4. Competitive analysis and keyword research

 

Conclusion

SEO auditing is a crucial process for your website. People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success. This is not true as there are other factors involved. With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion.

 

Introduction

66% of South African customers will research businesses and products online before choosing to make an offline purchase, and 40% of them will use search engines as their primary source of information.

 

Want your business to be as visible as possible in search engine results pages?

This highly practical short course in search engine optimisation teaches you the skills and confidence to implement your own SEO tactics and strategies.

 

What will set you apart?

This SEO course gives you the opportunity to:

  • Start or advance a career in search engine optimisation by understanding the fundamental principles and practical skills you need to get going
  • Drive more traffic to your website and impact your business’s presence online by assisting with creating SEO-optimised content
  • Practice the skills you learn throughout the course on a live eCommerce WordPress website

 

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.  Our expert trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need. Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a search campaign.

 

What will I learn?

Upon completion of this course you’ll be able to:

  • Understand how search engines work including key Google ranking factors
  • Undertake keyword research and analyse competitor websites
  • Understand the fundamentals of onsite SEO and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console

 

Why should I take this course?

This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice.  Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.

 

June 5, 2018 Resources No comments yet

Internet Search Engine

Internet Search Engine

An Internet search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain time information by running an algorithm on a web crawler.

Internet content that is not capable of being searched by a web search engine is generally described as the deep web. A website that maintains an index and short summaries of billions of pages on the Web, Google being the world’s largest. Most search engine sites are free and paid for by ads. Yahoo was the first search engine to gain worldwide attention, and it initially indexed most of its content manually, creating a hierarchical directory that was put together by human observation. It was known then as a “directory” rather than a “search engine.” However, as Web content grew exponentially, it became impossible to index everything manually.

Web Spiders
most indexing is done automatically by Web “spiders,” which are programs that “crawl” the Web around the clock looking for all the pages they can find. By following the links from one page to another, they scour billions of pages and summarize them in massive databases, which is what you query when you do a search.

Metasearching
“Metasearch” engines search other search engines and bring you results as if you went to each of them independently.

The Deep Web
An enormous amount of content that websites offer resides in databases that are not exposed to the search engines like ordinary HTML pages with links to each other. This “deep Web,” which is thousands of times larger than the public Web is accessible from the site itself and may require membership or a paid subscription.

The Portal
Many search engine sites evolved into a portal. Instead of offering content only from other websites, they have their own content and features such as free email, chat rooms and shopping.

Search Engine Sites

Following are popular sites for searching any topic. If you do not find what you want at one site, try another, even if you use a metasearch engine. Spiders do not always find the same information at the same time.

 

June 5, 2018 Resources Comments Off on Internet Search Engine

Search Engine List

Search Engine List

This is a list of search engines, including web search engines, selection-based search engines, metasearch engines, desktop  search tools, and web portals and vertical market websites that have a search facility for online databases. Which are the 10 best and most popular search engines in the World? Besides Google and Bing there are other search engines that may not be so well known but still serve millions of search queries per day.

It may be a shocking surprise for many people but Google is not the only search engine available on the Internet today! In fact,  there are several search engines that want to take Google’s throne but none of them are ready (yet) to even pose a threat. Nevertheless, there are search engines that are worth considering and the top 10 are presented below.

List of Top 10 Most Popular Search Engines in the World (Updated 2018)

1. Google

No need for further introductions. The search engine giant holds the first place in search with a stunning difference of 66% from second in place Bing. According to the latest netmarketshare report (January 2018) 74.52% of searches were powered by Google and only 7.98% by Bing. Google is also dominating the mobile/tablet search engine market share with 93%! Want to learn how to take advantage of Google’s search engine share? Read: How long does it take to rank in Google?

2. Bing

Bing is Microsoft’s attempt to challenge Google in search engine domination, but despite their efforts they still did not manage to convince users that their search engine can produce better results than Google.

3. Yahoo

Since October 2011 Yahoo search is powered by Bing. Yahoo is still the most popular email provider and according to reports holds the fourth place in search.

4. Ask.com

Formerly known as Ask Jeeves, Ask.com receives approximately 0.05% of the search share. ASK is based on a question/answer format where most questions are answered by other users or are in the form of polls. It also has the general search functionality but the results returned lack quality compared to Google or even Bing and Yahoo.

5. AOL.com

According to netmarketshare the old time famous AOL is still in the top 10 search engines with a market share that is close to 0.04%. The AOL network includes many popular web sites like engadget.com, techchrunch.com and the huffingtonpost.com.

6. Baidu

Baidu was founded in 2000 and it is the most popular search engine in China. Its market share is increasing steadily and according to Wikipedia, Baidu is serving billion of search queries per month. It is currently ranked at position 4, in the Alexa Rankings.

7. Wolframalpha

Wolframalpha is different that all the other search engines. They market it as a Computational Knowledge Engine which can give you facts and data for a number of topics. It can do all sorts of calculations, for example if you enter  “mortgage 2000” as input it will calculate your loan amount, interest paid etc. based on a number of assumptions.

8. DuckDuckGo

Has a number of advantages over the other search engines. It has a clean interface, it does not track users, it is not fully loaded with ads and has a number of very nice features (only one page of results, you can search directly other web sites etc). I am sure that some of the features of duckduckgo will be used by other search engines and with some proper funding duckduckgo can get a decent search engine market share.

9. Internet Archive

Archive.org is the internet archive search engine. You can use it to find out how a web site looked since 1996. It is very useful tool if you want to trace the history of a domain and examine how it has changed over the years.

10. Yandex.ru

According to Alexa, Yandex.ru is among the 30 most popular websites on the Internet with a ranking position of 4 in Russian. Yandex present themselves as a technology company that builds intelligent products and services powered by machine learning. According to Wikipedia, Yandex operates the largest search engine in Russia with about 65% market share in that country.

As a final word, if you search “What is the best search engine?” in any of the search engines listed above, you will get an answer that Google is the best and most popular search engine and Bing is in the second place (on a Global level). These are the 10 best and most popular search engines on the Internet today. The list is by no means complete and for sure many more will be created in the future but as far as the first places are concerned, Google and Bing will hold the lead positions for years to come.

 

June 5, 2018 Resources No comments yet

Image search engine

Image search engine

An image search is a search engine that is designed to find an image. The search can be based on keywords, a picture, or a web link to a picture. The results depend on the search criterion, such as metadata, distribution of colour, shape, and the search technique which the browser uses.

Image search techniques:

Two techniques currently used in image search:

Search by metadata: Image search is based on comparison of metadata associated with the image as keywords, text, etc.. And it obtains a set of images sorted by relevance. The metadata associated with each image can reference the title of the image, format, color, etc.. And can be generated manually or automatically. This metadata generation process is called audio-visual indexing.

Search by example: In this technique, also called content-based image retrieval, the search results are obtained through the comparison between images using computer vision techniques. During the search the content of the image is examined such as colour, shape, texture or any visual information that can be extracted from the image.

This system requires a higher computational complexity, but is more efficient and reliable than search by metadata. There are image searchers that combine both search techniques, as the first search is done by entering a text, and then, from the images obtained can refine the search using as search parameters the images which appear as a result.

June 5, 2018 Resources No comments yet

Best SEO Companies in Johannesburg

The Best SEO Companies in Johannesburg

With the world moving very fast into the generation of being more digitized, it goes without say that most business have had to have some sort of online presence in order for them to be able to actually make an impact. This has in the end led to there being many who have opted to hire SEO agencies that will make sure to help when it comes to them being part of the best ranked pages or sites on the various search engines. This is very important as it is able to help one have more traffic coming to their site and also just grow naturally as the more the traffic, the better the business gets exposed and is able to grow as well. Hence, one needs to understand that a good SEO company will be able to help one actually grow their business and just have their money find its worth. This is a very important factor that one needs to consider at all times when it comes to getting a SEO company that actually works.

In addition, finding the best SEO agency ensures one that they are able to put the clients need first is very essential. Hence, the need to pick nothing but the best in such a situation. Listed below are some best ranked SEO companies in Johannesburg that have been ranked and well vetted or the sake of small businesses and big businesses as well.

    1. Fast Forward Marketing is one of Johannesburg’s highly skilled and most successful SEO agency, who offers a unique range of World Class digital marketing services. Our strategies, methodologies and philosophies are uncomplicated, non-traditional, and are approached in a targeted manner.

Online Marketing is where our specialty lays – more specifically SEO, PPC and Lead Generation. We have over 15 years solid knowledge and experience and are currently seen as pioneers in the online marketing industry.

Our holistic approach encompasses analysing the various personas and user behavior on various search engines who engage using different devices, while attracting them to your website in efforts to convert these users into customers.

      1. Boostability

This is one of the best SEO agencies that one may easily be able to find in Johannesburg s it is the most famous agency and the services offered are just amazing. Their main mission is to be able to build an online presence for small business that work with them thought the world by being able to provide affordable and effective online solutions instead of increasing the problem. Regardless of the company’s size or even shape, they are at the forefront in helping businesses as they take great pride in working very closely with their clients in order to meet all their online marketing needs as per their requirement.

Some services that the SEO Company is able to help with include social media marketing, search engine optimization and mobile web design services as they are able to give nothing but the best when it comes to services r5endered to their clients.

      1. Cartoozo

Cartoozo has been one of the leading companies in the field of Search Engine Optimization (SEO) as they have been able to actually ensure that they remain constant over the years. It is one of the best multinational SEO agencies, and they specialize in internet marketing.

As far as the team goes, the SEO agency has one of the vest team that is well-equipped with knowledge on internet marketing and SEO. They have a wide skill set that is available to them which include programmers, website developers, project managers, copywriters just to mention but a few. Hence, one is assured that they are in very capable hands with regard to Cartoozo in Johannesburg

      1. VJG interactive

In addition, this is another great SEO company found in Johannesburg as VJG Interactive aims at always achieving results for all its clients. They offer diverse services which include effective online marketing strategies, and they offer services for all businesses regardless of shapes and sizes.

They believe that online marketing should not only be about metrics and reports as there should be at least more than that to it. They believe in achieving results which they will be able to provide and also overcome the challenges that they meet along the way. The main thing for them is being able to provide very comprehensive services for their clients that at the end of it all will be able to produce real and long-term results. This is also a multinational company that has been able to get the best of the best to work with and give very credible information with regard to one’s business and how they are able to improve their ranks in the search engines.  The SEO Company in Johannesburg is known for its professionalism which goes without say and hospitality. They aim into having a website have increased traffic and then turn that traffic into paying customers who are able to start making the website generate money. They aim at having a unified approach to the online market in such a way that every strategy is then able to affect the performance of the rest of the strategies.

      1. O5webdesign

The SEO agency has been in operation since the year 2002 whereby they have proven to be very effective and efficient in the specific fed as they have been able to learn the market over the many years. They have had an approach whereby their clients’ needs have always been met consistently as they cherish their clients.

Their main goals have been to be able to design working websites, optimize websites & markets the websites with the most recent and best SEO techniques in order to ensure that the clients’ websites are actually working and delivering the very best customer service that they can

They have been able to be more successful while at the same time having their clients happy at the same time as with their success so does the company grow. They have been able to be awarded numerous awards due to their exceptional work which has been recognized by most of the ranking platforms with regard to performance.

They believe that no job is too big nor small as all of them are clients and should be treated as such. This is because for the one size fits all. They are good listeners and make sure that the needs are met to the best of their ability. They have an open door policy wherein may easily be able to just ask them what they needs, and they will deliver it. They will never leave a client stranded or in the dark as they are very transparent and trust worthy. Hence, while in Johannesburg, this is one of the best SEO companies that one is able to take into consideration.

      1. PERONii Solutions

PERONii solution is a very interesting SEO company that is able to puts its clients at the fore front an acre for their various needs. They are very good in their work as they are able to provide various services such as online marketing, web design and graphic design. They look forward to matching the intelligence and grace that dolphins have in their lives as they are able to use the various web and clever designs in order to be able to compliment the already existing business operations and brand strategies. They believe in offering the best design services and idea innovation from a concept and strategy developments and into the production and service. Hence, one is able to actually to see the growth of their business and have more traffic coming their way.

In addition, they also aim to be part and parcel of their clients’ online ventures through it all as they take them into great horizons and help in the building of their business online which then helps in increasing their investments. They are very imaginative and when it comes to the execution of an idea, they do not fall short as they are able to fully execute the idea. They believe in being realistic and very purposeful in making sure that they achieve that which the client has asked for. Hence, one may easily be able to trust them when it comes to search engine optimization among many other services which the SEO Company in Johannesburg will be able to provide.

December 14, 2017 Resources No comments yet

Factors to Consider Before Purchasing SEO Packages in South Africa

Factors to Consider for Getting SEO Packages in South Africa

Given the fact that SEO have proven time and time again of their importance, one is definitely advised to get the services that they offer in order to get the full benefit of the internet. It is a major place where one is able to fully be able to actually get as much traffic as they would want for their website given the fact that the internet has made the world a small village. This is because one is able to easily communicate with any person from a different part of the world just by using the internet and having a smart phone. Hence, the importance of utilizing the internet to the fullest.

However, as much as the SEO is amazing and is able to get one of the best ranking with regard to the various search engines i.e. Yahoo, Google and Bing among many others, there is need for one to actually look at some factors before going in and purchasing a package that is related to the SEO in South Africa. One may easily take into consideration a few factors that may help them in picking the best SEO package with regard to how they would want to have their site (s) to be optimized by the various search engines and some of them are explained below which include:

  1. Do Not Believe In the Notion Of #1 In One Month

Some SEO packages normally promise and individual the world that they will be able to make the brand grown and get very many followers to visit the site. They promise that with their services and packages that they offer, then the site will have alt of traffic with regard to not only in South Africa but the world as well. One needs to understand that once the SEO agency in South Africa has offered such a deal, then it’s high time to walk away and start looking for a better SEO agency that will give realistic expectations for an individual which will be able to be achieved in the long run. It may not be impossible but it is quite hard. Progress takes time and this is something that people need to understand. Rome was not built in a day and until people realize this before purchasing a SEO package in South Africa, they may end up being disappointed. This may be achieved if one is able to know the exact calculations that Artificial Intelligence is able to do as Google most of the times uses Artificial Intelligence and machine learning in order to rank the various websites. When the deal is too good, one is advised to think twice before going for it.

  1. Do They Have The Necessary Analytics?

In addition, another factor that one may want to consider before going ahead and purchasing an SEO package in South Africa is the fact that the agency needs to be having supporting analytics that have various forms of data with regard to the number of links that they have been able to acquire, the number of visitors that they have been having visiting the various sites among many other analytical factors. They have to show the proof of their work and how they have been able to advance their work over the time that they have been working with and for the agency. Hence, always ask for proof of analytics before running ahead and just purchasing a package in the mane of “it’s a reasonable price”.

  1. Ask the Agency about the SEO Practices and Techniques

In addition, one needs to ask of the techniques that the SEO Company plans on using with regard to help in the digital marketing of their company or business. One needs to make sure that they do not use black hat SEO techniques which normally include techniques and strategies which are used in order to get a higher rank in searches and breaks the search engine rules at the same time. It is a system that gives more focus on the search engine than the human audience and I normally used for individuals who are looking for quick returns on the site instead of a long term investments on their site. It is just a short term fix. Some techniques that are used with regard to the black hat method include the stuffing of keywords, blog content spamming and hidden links and texts. The bad thing about black hat is it may lead to one being banned from the search engine or even being de-indexed as a result of them using unethical techniques.

In comparison to the white hat technique which has its focus on their human audience as opposed to the search engines. The methodology that the white hat uses includes the use of keywords and the analysis of these keywords, rewriting Meta tags for them to be more relevant, doing research, writing content, link building and back linking. This is the safest technique that one is advised to use as it is allowed by the search engines and is an ethical method.

  1. What Are Their Link Building Methods?

When it comes to link building, one needs to understand that it is not always about the quantity but rather the quality if the output being given. When a SEO agency goes ahead and says that they are able to create tens or thousands of links, then one needs to be careful and avoid this. This is because at the end of the day one may easily get all the many links but not get the full benefit. In addition, this may actually end up making one get penalized because of such actions by the various search engines and one also may avoid just having their links which are unrelated to the many low domain sites that have very little presence on the internet. One would rather have just a few links that are running in various websites that are related to the particular field of interest i.e. niche which have a high domain authority as compared to the former. Quantity is not always better than quality. Hence, gets a SEO package in South Africa that will be able to put more emphasis on quality rather than quantity.

  1. Do They Provide Content Creation?

Content marketing is becoming a more lucrative filed as moist SEO agencies are taking it into more and more consideration. One needs to have the content that will be happily accepted by their audience and that is related to them than having content that actually is just there.

  1. Monthly /Weekly Report

In addition, the SEO agency is able to give a report of progress that one may easily be able to look at and see how well or poorly they have been doing. This is a major factor to consider as it will help know how best to improve on the current performance.

  1. Do They Analyze One’s Business’ Buyer Persona?

One needs to take into consideration that there is need for the SEO package to be able to create content that is associated to the specific niche of people who will be able to go through the site as it is just useless to make content that does not resonate with the audience. The audience always has to be considered when one is planning on creating content as they matter the most since they will directly and indirectly affect the flow of traffic to one’s site. At first one may not appear on the landing page but after a while will be able to check reviews, get more informed and get comparisons then they will be able to do better. This is known as the sales funnel.

In conclusion, always know more about the packages before just going ahead and purchasing just any SEO package in the name of it is a good package. It is very important to keep this in mind at all times while purchasing a SEO package in South Africa.

December 14, 2017 Resources No comments yet

10 Stats That Prove That SEO Is NOT Dead

The SEO industry is an ever evolving industry, with changes that often disrupt webmasters and SEO’s. Some even get panicked to the point where they start saying that SEO is dead.

Now . . . here are 10 stats that prove that SEO is NOT dead

September 15, 2017 Resources No comments yet
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