Backlinks

Backlinks

 

What are Backlinks?

Backlinks are the relationship amongst pages on the Internet, which allow users to navigate from a given point on the internet to the page you are looking at within your browser. Many people might think of these just as “Links” rather than “Backlinks”  and this is true – but “Backlinks” describe the links coming INTO a web page or document, whilst “Links” generally refer to the  outbound links from the page itself. When you ask “What are backlinks”, this is key.

Why are Backlinks important?

Knowing a page’s Backlinks allow one to build a link map of how your web site and web page fits within cyberspace. For  instance, you may write a blog that is of interest to someone else who then writes his/her own blog and links it back to yours.  This results in increased exposure to your original page. If nobody links to your content, then the only practical way to get  people to your web page is to link yourself from other pages on your site or in your control. This is fine – but the really “good”  stuff on the internet tends to get linked to from other websites outside your control.

This is the essence of all Internet  Marketing. Unless you want a person to type in the whole URL into a web browser, users only travel around the internet by  clicking links. So the backlinks to a page are ultimately more important to that page than the outbound links on the page itself,  when it comes to understanding the strength of the page itself.

But isn’t it hard or even impossible then to see a page’s backlinks?

You might be able to find some pages that link to any given page using a search engine, but you are unlikely to find all of them.  To use other methods is difficult because you would need to look at EVERY PAGE on the internet (or a large proportion) to be able to see which ones link to the URL you are interested in. Clearly, this is a huge undertaking that costs millions. Luckily, there are just a few companies that have made these investments and Majestic has the largest link map at the time of writing of any commercial dataset. These days, most of the major tools that analyse links use Majestic to help understand their link map of the Internet.

Majestic shows this link relationship within web pages very well with the use of Backlink History and Bulk Backlink

Checker tools.

 

 

 

 

Website Checker

Website Checker

What is a Website Checker?

A Website Checker analyses your website to see how well equipped it is for online success, and gives you tips on how you can improve it. You can implement many of these tips immediately yourself, it also offers additional products to help you take advantage of the full range of advice.

What does a Website Checker test?

A Website Checker reviews the four most important aspects for your website’s online success:

  • Website presentation
  • Search engine visibility
  • Website security
  • Website’s performance

How does the Website Checker work?

When you type your website address into the designated field, the Website Checker analyses the source code of your website. At no point is customer data used for the analysis.

Questions frequently asked

How does the Website Checker help me to improve my homepage?

You can review the most important aspects of your website with the Website Checker. This will provide you with useful, concrete recommendations and suggestions which you can directly use to improve your homepage. Once you check your website, you will receive a website analysis. It will offer you recommendations, which, depending on the importance of the performance criteria for your homepage, will be labelled either “necessary action” or “recommended action”.

In order to give you a comprehensive picture of the complete performance of your website, you will also see results which highlight the criteria that are performing well. As such, the Website Checker helps you keep an accurate overview of all the aspects of your homepage that are performing well or in need of improvement.

Why is it important that the aspects of my website reviewed by the Website Checker perform well?

The Website Checker tests four aspects of your website: website presentationsearch engine visibilitywebsite security; and the website’s performance.

So, why is the presentation of your website important? The answer lies in how user-friendly your website is. These days, more and more users are visiting websites via mobile devices. That’s why optimal website presentation is becoming more important than ever before. The same applies to search engine visibility, as the use of search engines has also risen steadily in recent years. It is therefore of great importance that you make your homepage visible in search engine result pages – it’s a sure-fire way to considerably increase traffic to your website.

Check the SEO performance of your page with the free 1&1 Website Checker and receive handy tips and recommendations to improve your site’s visibility. In addition to this, your website should also be safe and responsive, because a secure and technically sound homepage – without long loading times – is a proven way of gaining the trust of potential customers for your business.

If our free Website Checker provides you with a website analysis that shows no faults regarding these four criteria, then you can rest assure that your homepage is in perfect condition.

Why is it necessary to regularly conduct a website check?

A regular website analysis from 1&1 gives you the opportunity to monitor the impact – positive or negative – of any changes you make to your website over time. Providing you correctly implement the recommendations given by the 1&1 Website Checker, you should always achieve a higher score for your website the next time you conduct a website check. To ensure your site is always improving, we recommend regularly taking advantage of the free 1&1 Website Checker.

 

Video Search Engine

Video Search Engine

video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse  externally hosted content while others allow content to be uploaded and hosted on their own servers. Some engines also  allow users to search by video format type and by length of the clip. The video search results are usually accompanied by  thumbnail view of the video.

Video search engines are computer programs designed to find videos stored on digital devices, either through Internet servers or in storage units from the same computer. These searches can be made through audio-visual indexing, which can extract information from audio-visual material and record it as metadata, which will be tracked by search engines.

A video search is a search engine designed to search video on the net. Some video searchers process the search directly in the  Internet, while others shelter the videos from which the search is done. Some searchers also allow them to be used as search parameters for the format or the length of the video. Usually the results come with a miniature capture of the video.

Video search techniques

Currently, almost all video searchers are based on keywords (search by metadata) to perform searches. These keywords can be found in the title of the video, text accompanying the video or can be defined by the author. An example of this type of search is YouTube.

Some searchers generate keywords manually, while others use algorithms to analyse the audio-visual content of the video and to generate labels. The combination of these two processes improves the reliability of the search.

 

SEO tools

SEO tools

Search engine optimization should be an ongoing effort to improve your website’s organic search ranking and find new avenues to create content to expand your reach in meaningful ways. Free traffic? Who doesn’t want that?

Many people talk about SEO as if it is its own thing, siloed from their digital marketing strategy. Often we hear from new clients looking to improve their SEO when migrating websites or starting a new site altogether. The problem is, if you are just now starting to talk about SEO at these points, you have waited too long. If you are not continually monitoring your website, you are bound to make mistakes or let opportunities fall through the cracks.

SEO tools are online services, software’s and browser extensions frequently used by webmasters, SEO specialists and

agencies.

Types of SEO tools are:

Google Web Toolkit(GWT)

Backlinks Analysers

Ranking Checkers

SEO Reporting

Content Analysers

SEO Browser Extensions

Keyword Research Tools

Competitor Inspection Software

With over 1.2 billion websites, it’s a challenge to drive a decent amount of traffic from search engines. It’s almost impossible to get a good amount of web traffic without using some tools particularly if you are a beginner to SEO.

Now the question is what are the tools that you should use for SEO?

Most people do not have the time to try out all the tools and end up feeling overwhelmed by the excessive number of tools available to them.  Therefore, instead of just giving a monster list of SEO tools, Fast Forward Marketing decided to ask few SEO experts  a simple question- “What are the 3 best SEO tools that you would recommend in 2018”

Here are the answers to the question and the top SEO tools recommended by the industry experts.

The Top SEO tools based upon recommendations

#1: SEMrush – (17 recommendations)

#2: Screaming Frog – (10 recommendations)

#3: Google Search Console and Moz tied with– (9 recommendations)

#4: Ahrefs – (8 recommendations)

#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)

Apart from these top 5 SEO tools, good responses have been received for the below tools also-Searchmetrics and Google Analytics.

Some of our favourite tools.

 

What is search engine?

What is search engine?

Definition – What does Search Engine mean?

Search engine is a service that allows Internet users to search for content via the World Wide Web (WWW). A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data. The list of content returned via a search engine to a user is known as a search engine results page (SERP).

To simplify, think of a search engine as two components. First a spider/web crawler trolls the web for content that is added to the search engine’s index. Then, when a user queries a search engine, relevant results are returned based on the search engine’s algorithm. Early search engines were based largely on page content, but as websites learned to game the system, algorithms have become much more complex and search results returned can be based on literally hundreds of variables.

There used to be a significant number of search engines with significant market share. Currently, Google and Microsoft’s Bing control most of the market. (While Yahoo generates many queries, their back-end search technology is outsourced to Microsoft.)

How to access a search engine

For users, a search engine is accessed through a browser on their computer, smartphone, tablet, or another device. Today, most new browsers use an Omnibox, which is a text box at the top of the browser that shows the address and is where you can also search on the Internet. You can also visit one of the major search engines home page to perform a search.

How a search engine works

Because large search engines contain millions and sometimes billions of pages, many search engines not only just search the pages but also display the results depending upon their importance. This importance is commonly determined by using various algorithms.

 

The Top SEO Companies in South Africa

Top SEO Companies in South Africa

South Africa is one of the richest states in Africa and has been a very strongest and consistent states when it comes to business and growth. Many have been able to venture into small businesses in the various parts of the very beautiful country and have been able to use the internet in making them grow as a brand and as a business. The internet has proven to be a very powerful tool for most if not all businesses. Hence, one is able to grow their business through the various online platforms.

There are various SEO companies in South Africa that have been able to emerge and help in making a difference for both small and large businesses. They have been able to offer their various services that have been effective and very influential in helping build various companies and businesses from the ground up. Hence, one may easily be able to find very legitimate SEO agencies in South Africa that will be able to make their business grow.

Listed below are some of the most dependable SEO companies that one may easily contact and have their company excel in the various online platforms and in the search engine ranks.

1.Fast Forward Marketing

Fast Forward Marketing is one of South Africa’s highly skilled and most successful SEO agency, who offers a unique range of World Class digital marketing services. Our strategies, methodologies and philosophies are uncomplicated, non-traditional, and are approached in a targeted manner.

Online Marketing is where our specialty lays – more specifically SEO, PPC and Lead Generation. We have over 15 years solid knowledge and experience and are currently seen as pioneers in the online marketing industry.

Our holistic approach encompasses analysing the various personas and user behavior on various search engines who engage using different devices, while attracting them to your website in efforts to convert these users into customers.

2. iLogic

The SEO Company is an independent agency that is one of the oldest as it goes back more than a decade in its field of expertise which is something that is unheard-of in the online advertising of South African history. They have been able to maintain their position in the specific field without any other partner due to the fact that they have always been innovating, which has helped them always stay ahead of the curve. One need not worry with regard to transparency as the company is set on making sure that every need is met and that they will communicate with their clients prior to making any solid decision for them. Hence, one is able to have a better rapport with the agency. This then makes one have a stronger relationship with the company and the client as well as they embrace and love the brand by taking a personal initiative to make sure that the brand is able to grown and succeed as well through it all.

The SEO Company in South Africa also aims in making sure that all clients’ needs are met, and they aim to put in strategies that will help the various sites be able to grow in the long term and sustain themselves as there is traffic and the traffic provides paying customers.  The SEO agency has been able to gain various awards due to its many achievements and good work which include the bookmark silver, assegai awards and the Roger Garlick award gold among many others.

  1. iCrossing

iCrossing has been in a position of revealing potential brands since the year 1998 when it was first launched in the united states. The agency is owned by Hearst which then makes them be able to access various services for effective marketing such as a talent, audience and insights. Together with their much esteemed clients, they have been able to grow and become the company that they are today. They have been able to create solutions and offer their expertise which have been able to bring brand wins in various markets including digital landscaping, marketing and technology. They believe in their roots and have been able to embrace them fully as they harmonize creative storytelling and create compelling content. They have been able to make very beautiful strides in digital marketing for various brands over the many years.

In addition, given the fact that they are owned by Hearst; a worldwide media, content and entertainment company, this makes them unique as they are able to access a very wide filed of information which includes data, editorial expertise, quality content and category experience.

  1. O. I Media

The SEO agency grew from very humble beginnings back in the year 2003 with just a simple desk, internet connection and an idea as the founder has now been able to grow the company into one of the most authoritative South African Digital agencies that are in operation today. The idea has been able to culminate into something that has become a force to be reckoned with.

The founder was able to put in sleepless nights and did a lot of research in the specific field of expertise as they looked forward to growing the agency into something reputable and very respectful. Today, with the much sweat and effort, the company now is able to easily strategize, build, manage and also implement an array of various digital marketing, methodologies in order to meet their clients’ needs which is one thing that they put first. To them, the clients are always the right ones, and they believe in helping and building the company into something sustainable and very effective at the end of the day. They also are able to make one’s business have an increase in traffic using the various techniques which they will be very transparent with when using the various technique. Hence, one is assured that three will be no secrecy and that their money will be well utilized and safe. At the same time, one will be able to get reports of how the business is doing over a period as they will be able to give the full assessment of the business and how they are progressing.

  1. Bruce Clay Africa EU

The agency was established in the year 1996 where it has been able to grow over the years and actually have better experience with regard to digital marketing among many other fields. They have been able to establish themselves as a force to be reckoned with and have grown. They are known to offer varies services which include search engine optimization, analytics, pay per click (PPC), social media marketing and web architecture and design just to mention but a few of the services. In addition, the company is also able to offer SEO group training and premium fee-based digital marketing services. They may easily be able to offer the best services for their many clients as they offer a good listening ear and are good at what they do, having been in the field for the many years. One may easily call or emails them to get a quote of how much they charge for their services as most have found them to be very reasonable.

  1. iProspect

With this specific SEO company in South Africa. One is able to have a more tangible experience as they help in creating connections that brands need in order to stay ahead and also meet the needs of the target audience that the business is aiming for with regard to todays’ society. The company has various specialist in the different fields, but they are able to work as a team in order to give off a very good finished product. They believe in putting the client at the center as they help them in creating effective strategies that will help them reach an even wider audience with their content. They have been known to be very agile when it comes to them doing their work as they achieve excellent ROI while still being able to reach out to their target audiences.

In addition, they are very ambitious and responsible as they have been able to gain various awards that they have been able to win due to their impeccable services. They have also been able to inspire their customer service as they never aim to settle for anything less than making the client happy always. Hence, when in South Africa one may easily reach the agency in order for them to help with any SEO related issue, and they will surely be able to meet the need.

Services Offered By SEO Companies in Johannesburg

Services Offered By SEO Companies in Johannesburg

By definition, the abbreviation of SEO simply stands for Search Engine Optimization which is basically described as a methodology of strategies, techniques and tactics that may be used in order to aid in the process of having an increase in traffic when it comes to the number of people who are able to access a website. This helps in increasing a sites ranking in the various search engines as it is very crucial to always be among the top ranking options on various SERPS (Search engines) such as Yahoo, Bing and Google just to mention but a few of the many.

The higher the ranking, then the better the chances of a website hang high traffic in their site as compared to the other sites. Optimization also helps users be able to find the sites more easily and also increase the chances of the crawler being able to rank the site as one of the top sites. Optimization has over time been typically a set of “white hat” best tradition that web masters and content producers normally follow in order to be able to achieve a better ranking with regard to the results that the search engines are able to produce. Search engines have been said to actually use different crawlers that aid the user when they visit various sites as it helps give a specific details regarding what the specific website is all about, what the business is about, the services offered and this has proven to actually have a very direct influence on how users are able to do the online search and how user’s find one’s website.

When an individual or even a company has a good website. That is normally a good thing. However, it is not just a good website they need there is need for them to also have traffic that is visiting the website. This helps in improving the site’s performance as it is able to be better ranked by the various search engines.in Johannesburg, one may easily find the various services that the web masters are able to offer as they know and understand the market even better and know how exactly to go about it. This is a very viable option to consider for individuals who plan on expanding their market and just looking for a community online. Some services that may easily be availed by the SEO companies in Johannesburg include:

  1. On Page Optimization

Some services that come hand in hand with the on page services may be inclusive of content analysis which help in ensuring that it is well indexed, making sure that the keywords are being identified by the crawler and ensure that the H1 and H2 tags are effectively being used for better ranking in the various search engines. Nevertheless, this service is able to help in increasing and improving the content keywords density and the recent link structure easily.

  1. Website Analysis

In addition one I sable to get an in depth analysis of their website which is already in existence which then will help in the implementation of an effective strategist for the SEO moving forward. With this analysis, one is able to gauge how the site is doing over either a month or even a year depends on the duration one would like to have the analysis done. From here, one may opt to redesign the website as appearance is key or make a few changes that may help in improving their ranking with the search engines.

Nevertheless, the analysis done on the website will help in preventing any duplicity in the content. This then helps in improving the integrity of the content and also its value.

  1. Off Page Optimization

Nonetheless, another amazing service that is offered by the SEO companies in Johannesburg also include the Off Page Optimization which entails the planning of websites in different social bookmarking platforms, directories and online resources as this will help in increasing traffic on one’s website and give it more relevance through press releases and link building.

  1. Keyword Research

Keywords are a very essential part of any website as this is one of the many things that increases the ranking of a website. The SEO companies are able to give the best keywords that will then help in ensuring that the site gets a good position in the various search engines. Keywords are very important and a very major element when it comes to making sure that the site is able to be found fast and also ensure that the various search engines may easily find the site as well.

  1. Content SEO Services

Content is everything and having very good quality content is also a plus as it will not only improve traffic but also improve the sites ranking in the search engines. The sites may be a referral site that one is sent to in order to get more information on a specific service. Nevertheless, Google also normally ranks the best content better as compared to low quality content and this is a good thing. SEO companies then are able to do this for any website.

  1. Methodological Preparation

Analysis is always a very important aspect of one’s site as it helps see where the site is falling short with regard to its main objective and being able to reach a large crowd. From then on, one is able to plan on how best to improve nay problems that may come about. SEO Experts in Johannesburg are dedicated to spending time to sort out one’s website and view it from the crawler’s perspective in order to identify the various factors that may be preventing the site from being as effective as it is supposed to be.

Various SEO tools may then be used in order to be able to measure the overall performance, visitor impact and loading speed through metrics that have been found to be very key to the success of optimization.

The analysis may also help in the fixing of various issues such as broken links, error codes and the appropriate error messages. One then just has to relax and let the optimization team do what they do best.

  1. Submission Reports

In addition, one is able to also enjoy the services that they offer which includes the submission of a very comprehensive report that is normally packed with analysis that is very detailed with regard to the SERPS, link building progress and directory submission efforts which may prove to be necessary in the long run.

  1. Site Speed Optimization

Speed is everything as one may end up losing visor due to slow loading speed of one’s site. This is a very key concept that one should always aim to have it working well. The faster a site is with regard to loading, then the more the visitors will be able to stay on the site and frequent the site as well. The reveres is also true. Hence, optimization is very important as it helps in speeding up the site’s loading capacity.

  1. Business Profile Creation

This is whereby, one’s profile is able to be made more public and viral by the help of various social platforms which actually helps in boosting the number of visitors that visit a site. One is also able to reach more people through the various social sites which is a huge improvement. Hence, the need of an optimization team.

In conclusion, one is able to easily be able to get a company that offers the services to help improve their site’s performance all together in Johannesburg. The SEO services should be able to improve the ranking of the various sites on since the companies/ individuals offering the services understand the field very well and are able to give nothing but the best when it comes to the field of optimization.

 

What Does an SEO Expert Actually Do?

SEO Expert: What do they Do

SEO is a catalytic agent to achieving overall digital marketing success. An SEO expert, whether in-house or an external hire, cannot be just skilled in one area but must have wide-ranging skills from consumer and search behaviour to digital marketing, website architecture and on-page SEO and off-page SEO, as all contribute to digital marketing success. We have listed the top skills and competence levels that an SEO specialist needs to hold.

  • As with many careers in marketing and web development, what you can do and have done trumps book knowledge. At specialist level, an SEO should have a proven record of accomplishments
  • Develop and implement advanced SEO and traffic strategies
  • Optimize website conversion rate through A/B and multivariate testing
  • An ability to understand client business needs and goals and develop strategies to achieve them
  • A minimum of five years’ specialist SEO experience and some great case studies to showcase
  • A keen eye for developing strategies for great user experience
  • Have advanced knowledge and expertise of SEO and Search Engine Marketing (SEM)
  • Monitor website performance
  • Provide keyword themes and content recommendations
  • Conduct detailed website audits
  • Have advanced knowledge of Google Search Console and Google Analytics
  • Drive web traffic from multiple platforms
  • Write relevant and impactful calls-to-action to convert visitors
  • Conduct on and off site SEO competitor analysis
  • Inform and oversee web design & development process
  • Solid knowledge of SEO, Pay Per Click advertising and digital marketing
  • Conduct outreach and link building efforts to acquire high domain authority links
  • Perform competitive analysis
  • Optimize copy and landing pages for search engine marketing efforts
  • Stay up to date and adjust to Google updates, latest trends and best practices in Search Engine Optimization EO and SEM