SEO Marketing Agency

We are the leading digital marketing, design and SEO Marketing agency that Johannesburg has to offer.

Fast Forward Marketing is trusted by businesses big and small. We work with some of the most famous brands in the country. We believe ourselves to be the leading specialist digital design, PPC and SEO Marketing Agency in Johannesburg. We offer one of the most price competitive services of any of the top tier agencies. Since day one, Fast Forward Marketing has sought to bring clarity, transparency and trust to an industry that has built itself a reputation for vastly over-promising and wildly under-delivering. Consistently brilliant results, phenomenal communication and a long list of happy clients are ongoing proof that we are delivering. We are a goal driven SEO Marketing agency. We use hard data to establish ambitious objectives and to monitor progress and report back with sensible, meaningful milestones and statistics.

As a result, Fast Forward Marketing has gained a reputation for being one of Johannesburg’s leading digital marketing, design and SEO agencies. Many of our team are considered industry thought-leaders. Whoever you deal with at Fast Forward Marketing, you can be sure that you’ll be dealing with the best possible people to help transform your business online. Delivering transformational and sustainable growth for our clients does not come easily. It takes expertise, creativity, time and meticulous planning. It takes passion, innovation and an absolute refusal to finish any job until it is perfect. This is the Fast Forward Marketing way.

What’s more, we are committed to be an ethical agency. We give 10% of our yearly profits to charity and do-good institutions, have a passion for being environmentally friendly and support charities with discounted or free design and search marketing services.

Still want to find out more about why Fast Forward Marketing is considered by many to be the number one digital, design and SEO Marketing Agency Johannesburg must shout about? Give us a call. We’d love to hear from you.

SEO Help

Do you need SEO help?

SEO seems simple enough. Plug in a keyword here, add a link there, and voila – you’re sitting pretty on Google’s first page. Not so fast. What seems simple is incredibly complex, and requires time, attention, and plenty of planning. And any misstep could mean a serious hit to your rankings.

Here’s how you’ll know if it is time for some SEO help:

1. Your traffic is not growing (you need SEO help)

Website traffic at a stalemate? The reason for the stall could point to SEO issues. One of the side effects of poor SEO is that your site won’t rank well in search engines, making it harder for customers to find your site. If search engines don’t know you exist, potential customers won’t either.

2. You have canonical URL issues (you need SEO help)

Your canonical URL is the one you want search engines to see. The problem is, other URL’s with similar or duplicate content often exist, making it hard for search engines like Google to decipher which they’re supposed to index and rank. This may be a very real issue for you if you’re not using REL canonical tags or redirects to point search engines in the right direction. If this sounds like you, make sure you web team takes some time to clean up your URL’s.

3. Your website is not mobile ready (hello?)

In 2016, mobile overtook desktop as the primary device used to search websites, meaning that search engines like Google are starting to unveil major “mobile first” initiatives. For brands, it means that mobile-friendliness will be an increasingly important ranking factor and could spell trouble for those yet to make the move to mobile.

4. You are not incorporating social into your SEO strategy (you need SEO help)

Social media profiles are often among the top results in search listings for businesses, Though Google has stated that they don’t use major social networks as ranking factors, many views social as an important indirect factor. Shared content can lead to boosts in engagement and links, which do factor into Google rankings.

5. You have rankings, but no conversions (you need SEO and CRO help)

SEO help only takes you so far. Think the job is done when you make it to the first page of Google? Think again. While traffic and high rankings are undoubtedly valuable, the end goal is really conversions. To ensure your site is converting, you must take a deep look into your content and user’s behaviour. Which pages do they visit, and is your site easy to navigate? Is your content valuable? Do you use CTA’s?

Answering questions like these will help uncover the root of why your customers may not be converting.

SEO Guide

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Fast Forward Marketing we believe these principles go together. This SEO guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru. Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach. In any case, it’s good to have a firm grasp of the core concepts.

SEO Advertising

What is SEO Advertising?

There are two vital sides to SEO advertising. It includes optimizing your website so that it is more visible in organic searches. But it recognizes that unless you have millions to spend, it takes time to rise in the ranks. Because of this, it’s supplemented by pay-per-click advertising. Together, these are the dynamic duo of marketing. They’re peas in a pod. A power couple. Whatever you want to call it. It works.

How to use SEO Advertising to Grow Your Business

No one said growing your business would be easy. You’re up for the challenge. You just need a plan. You’ve got the right team, the product or service. Now, it’s just a matter of getting your brand out there in front of more people. Not just any people. The right people. You know? The ones you can turn into lifelong customers. That’s where SEO advertising comes in. It’s the way to get the word out. Grow your business faster and more cost-effectively than you could any other way. Here’s how it’s done.

Why SEO Advertising?

Over 1 trillion searches happen every day. Nearly 75% of them are through Google. Over 50% of business website traffic comes in through these searches. Sounds amazing. Free traffic, right. There’s a catch. You knew there would be. The website at the top of the organic searches gets over 1/3 of the organic clicks in searches. “Organic” is a term used by online marketers. It means the regular search listings. Google gets to decide who the top 3 sites are in the organic results. Not in one of those top 3 organic search spots? What about you? Well, your share of organic traffic is next to non-existent.

Search Engine Ranking

WHAT IS SEARCH ENGINE RANKING?

Search Engine Ranking is the position at which a site appears in the results of a search engine query. Each page of the search results typically lists 10 websites, although they are sometimes augmented with local listings, videos and images. Ranking higher in the search results corresponds to a lower number (#1), while ranking lower corresponds to a higher number (#10). Many site owners engage in SEO campaigns to improve their search engine ranking and move their website closer to the top of the results because websites that are ranked higher typically get a larger percentage of click-throughs and attract more visitors than lower ranked websites.

Search engine ranking is influenced by a multitude of factors including age of site, the quality of a site’s link portfolio, relevancy of the page, social signals and level of competition, among others. Google admits to using 200 factors when determining a site’s search engine ranking, many of which cannot be controlled by the website owner. Among other things, a white hat SEO campaign is designed to positively impact these factors and improve a website’s overall search engine ranking.

The search engines are also focused on creating a more personalized search experience for users and take an individual’s search history into account. While a website might rank #3 for certain search phrase for one visitor, it might have only ranked #8 for another. Search engine rankings are not guaranteed from one search to another, even when the search phrase is the same. Search engines rank individual pages of a website, not the entire site. This means that the homepage might rank #1 for certain keywords, while a deep internal page might be listed on the third page.

Search Engine Optimization Company

Search Engine Optimization

Search engine optimization, or SEO, considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website.

Consider SEO services if you’re interested in:

• Gauging the competitiveness of your online search market through detailed competitor analysis
• Reaching potential customers who are much more likely to convert because they already express interest in the products and/or services you offer from their search query alone
• Achieving increased website traffic, higher conversions and a significant ROI

About Search Engine Optimization Services from Fast Forward Marketing

Search engines are the gateway through which potential customers find your product. Your company’s placement in the top ten search results for relevant keywords is crucial for your business if you want to be a competitor in your industry. After implementing a customized, well-researched, and properly-executed search engine optimization campaign, your business will see a massive influx of new leads. As one of the world’s top search engine optimization companies, Fast Forward Marketing has the expertise, dedication, and proven track record of excellence to ensure your online search engine optimization campaign is successful and profitable.

We have a plan that’s perfect for you:

1. RESEARCH

For us to optimize your website in the best way possible, we first must understand your business, your industry, your competitors, and what you want from your website. After we’ve gotten to know you, we’ll have a roadmap of how to best optimize your website. We’ll do in-depth competitor analysis to understand what your competitors are doing on their websites, what works, and what you’re up against. We’ll then do a site and server analysis of your current website to see what we’re working with and understand where to go from there. Finally, we’ll analyse 200+ on-site SEO factors that will help us to improve your website so that you drive the traffic you desire.

2. OPTIMIZE

Now that we understand all the factors involved in your business and website, we’ll start the optimization process. We’ll make changes, big and small, to your website so that Google will be able to understand who you are and what your website presents to users. To do so, we’ll use titles and meta descriptions that grab the attention of users, speed up your website to decrease bounce rate, and update your site architecture so that it’s easy for visitors to get around.

3. CONTENT

To gain quality traffic to your website, you must have useful, updated content that your users want to read. We will provide you with everything you need to present great content to your readers. We’ll start with topic suggestions and then we’ll provide the copy. We’ll provide you with longform copy that educates your readers fully, and blog posts that keep your readers coming back for more.

4. KEYWORDS

Keyword research is the heart of every SEO campaign. We’ll do all the research for you and find keywords that help drive the most valuable traffic to your website. We’ll pay attention to the keywords that your competitors are using too, in an in-depth competitor analysis. You’ll also receive a keyword mapping report and advanced rank tracking.

5. EARNED MEDIA AND LINKS

Fast Forward Marketing has an entire team dedicated to earning your site mentions and links from websites with high authority At this part of the process, we will promote your content so that it is seen by as many users as possible and we’ll gain relevant mentions from popular blogs and press sites. Our goal is to create a viral marketing campaign for you and your business.

6. TESTING

To tie everything together, we’ll make sure that your website is driving visitors through your conversion funnel by testing all the elements that we’ve implemented. We’ll make sure that your calls-to-action are doing their job, and if they aren’t we’ll fix it. We also believe in continuing to improve your website, so we’ll always be there to improve your website to get the highest possible ROI for your business.

Choose Fast Forward Marketing for All Your SEO Needs

When your website is designed with search engine optimization in mind, it will experience increased website traffic, a higher number of conversions, and a significant ROI. As one of the best search engine optimization companies in Johannesburg, we can give you real results—and change your business for the better.

Search Engine Marketing Company

Search Engine Marketing Services

Are you looking for a professional search engine marketing company that will help your business gain exposure in search engine results? Need search engine marketing specialists who know how to properly set up, manage, and adjust your pay-per-click advertising to reach the right people at the right times? If so, you’re in luck. Fast Forward Marketing’s managed search engine marketing service is the right choice for anyone looking to increase their exposure and reach more customers via search engine advertising. With managed search engine marketing, you can increase brand awareness, traffic to your website, conversions, and more with one comprehensive package. Read on to learn more about our services and how we can help you appeal to a wider audience online.

What is “Search Engine Marketing”?

Search engine marketing also sometimes called “search marketing,” “managed search engine marketing services,” and “SEM,” refers to the methods by which a business uses search engines like Google to advertise to users. This can be done through organic methods, like SEO, or paid ones, like pay-per-click ads. As a leading search engine marketing firm, Fast Forward Marketing utilizes a combination of both SEO and pay-per-click (or PPC) to appeal to those already searching for your products or services. SEO is done through a combination of on-site changes and off-site tactics like link building, while PPC management is done via the services offered by Google and Microsoft.

Why Do I Need Managed Search Engine Marketing Services?

SEM can be very difficult, time-consuming, and costly to do yourself. Additionally, the world of SEO and PPC changes often. If you aren’t keeping up with it, and changing your site to meet the newest standards, you could be at risk of losing your rankings… or worse. Our search engine marketing agency can handle everything for you, allowing you to spend your time doing what you do best, running your business. We’ll research, set up, optimize, and deploy your PPC ads, then monitor and report on them to you regularly, ensuring that you get the most for your money. Also, our search engine marketing services are affordable, keeping your ROI as high as possible to ensure you get the most value out of our managed search engine marketing services. To view our PPC management packages, simply click the button below.

Professional SEO Services

Fast forward marketing will promote you to the first page of Google’s search results. Applies to all business types and sectors

Fast forward marketing delivers professional website optimization service that gets you noticed by those looking for your services online. Our model includes the Fast Forward Marketing novel search engine optimization technology combined with services provided by our professional team. The combination of our advanced technology and SEO services enables us to serve customers competing in the most challenging online markets. The Fast Forward Marketing innovative technology targets the website metrics analysed by Google to determine website ranking.

While our headquarters are based in Johannesburg, we have helped companies around the world improve their SEO ratings. No company in the world can allow itself not to have a website to represent its business. Furthermore, the dynamic world of digital media requires constant exposure to customers and clients for the business to keep expanding. One of best ways to achieve this, is to use Professional SEO (Search Engine Optimization). To successfully implement, monitor and adjust SEO efforts to deliver exceptional results, the use of technology is a must. At Fast Forward Marketing, we provide SEO strategy and deployment services fully optimized to your specific business.

Our knowledge is based on years of accumulated experience in Online Performance novel technology. We specialize in challenging markets, including online gambling, retail, ecommerce and more. Choosing to work with a Professional SEO agency is an easy decision. You need a top of the line SEO agency that can deliver top of the line results. Our team always delivers superior work for each client. If your company is ready to work with an SEO agency that can deliver the success you’ve been looking for, contact us for more information.

Organic SEO Services

Do you want your website to show up at the top of search engine results? Fast Forward Marketing’s organic search marketing services will help your business.

When your business ranks in Google’s top ten local search results, you’re bound to get new leads. Our job is to improve organic SEO so that potential customers come to you. Ask about our search engine optimization and content marketing for organic search services.

By prioritizing organic search marketing and working with a SEO expert, you’ll see a high ROI. Organic search marketing services are managed monthly, promising long-term results you can rely on.

WHAT IS ORGANIC SEARCH ENGINE OPTIMIZATION?

Organic search engine optimization is exactly what it sounds like: organic, pure and free of advertising. When your web pages rank organically, it’s because Google and other search engines find the content on those pages authoritative and relevant to what’s being searched for. When your business offers information on a specific topic and your web pages are optimized for related keywords, you set your website up to be ranked highly. It’s not always easy to create authoritative, relevant web pages, though, which is why you need an SEO consultant. When you have an SEO expert optimize your web pages, you’ll see long-term results.

Why is Organic Internet Marketing Important?

Over 90% of adults who use the Internet rely on search engines. Oftentimes, when they search for something, they don’t look beyond the first page of results. As many as 75% of search engine users don’t move on to the second page or beyond. In order for your products and services to be found in search engines, you need to rank on the first page. The best way to do this is through organic search engine optimization.

Our Process

The first step is to determine the keywords and phrases that are relevant to what you offer. It’s important to make sure that only profitable SEO is chosen during this stage. Next, setup on-site and off-site SEO that adheres to SEO best practices. This is the process that will improve your organic search results.

On-site and Off-site Strategies

There are several on-site and off-site organic SEO consulting services we offer, including the following:

• SEO research including full forensic SEO audits
  • Marketing strategy creation
  • SEO-optimized copywriting
  • Meta tags
  • Video content optimization
  • Building backlinks
  • Analytics tracking
  • Updating the campaign as needed

Only the services that are most relevant to your business and your goals will be chosen.

Organic SEO Consultant: On-site Optimization Process

First step as an SEO expert is to evaluate your website as it is. Look through the entire website and take note of various aspects, including:

• Navigation
  • Site layout
  • Meta data
  • URL structure
  • Content

Once we’ve thoroughly evaluated your website, we’ll discuss ways that it can be improved. We’ll go over things like how to better layout your website and potential design updates to adhere to SEO best practices. Ultimately, the goal is to create a website that’s as optimized for organic search engine results as possible.

Once the SEO research is completed, we’ll discuss a structure for your website’s sitemap. This will include the new Meta data we have created as well as improved URL structure. The idea is to include targeted SEO wherever possible in order to attract organic traffic.

Next, we’ll update the content on each page to make sure it’s structured appropriately for SEO. This includes heading header tags, including SEO naturally throughout the copy and linking to other content on your website. We’ll make sure that only relevant content is linked to so that your visitors know to trust what you offer.

Organic search engine optimization is an ongoing process. It needs to regularly be analyzed and updated. My services include regularly updating and evolving your SEO so that it continues to deliver results, including quality rankings and conversions.

Organic SEO

Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO. Sites using organic SEO in the truest sense will be much like organisms, meaning they will grow, expand and adapt over time in response to readers’ desires. The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.

Organic SEO can be achieved by:

• Optimizing the Web page with relevant content
• Spreading links pointing to the content
• Incorporating metatags and other types of tag attributes

Organic SEO methods mainly rely on the relevancy of the content they offer. Some of the benefits of organic SEO include:

• Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
• Again, due to the content relevancy, the search engine results will last longer.
• Builds greater trust among the users
• Very cost-effective when compared to paid listings