Local SEO Company

We take care of it all, no extras no add ons, no hidden charges.

If you choose our services for local SEO (Search Engine Optimisation), we’ll do everything necessary to get you ranking across your local search results, bringing searching customers straight to your website. Not only will this give you a new customer base and extra sales, but it will strengthen your brand, which is equally important.

How much experience do you guys have?

We have been improving web traffic for business websites for over 10 years – that’s a long time! We have a team that is growing all the time, adding new talents along the way to improve the scope of services.

Be seen in local search results

If you’re running a small business, it’s probable that your customers are practically on your doorstep (or at least the surrounding area). People do search by location, so someone in Johannesburg seeking an electrician would no doubt include a location in their Google search, they want a local business. It’s up to you to get your website in position across search engine results and capture your searching local web traffic. Also, with mobile devices increasingly offering up search results based on the searchers location, it’s never been more important to be dominant in local searches for your product or services. Even if you want nationwide coverage for your website and business, it’s still vital to secure your position in local search.

Local Search Optimization

7 Ways to Score with Local Search Optimization

1. Identify Local Search Terms

If you’re going to optimize your site, you must know what people are looking for. To find this out:

• Use the Google AdWords keyword tool or something like find local keywords in your niche that are attracting search traffic.
• Check out your web analytics to see what local terms visitors have used to find your site.

Local search terms are usually a combination of the town or city where your business is located and the type of service you offer. Finally, think about what services you offer locally that you want people to find on your site — is it optimized so that can happen? If not, the next step will address that.

2. Optimize Existing Pages

If you have a business website, you already have pages that describe the services you offer, so your first step is to make it clear that you target a local market. You can do this by:

• Including your town or city in page titles and descriptions, along with the name of the service you offer. Remember to keep page titles to 70 characters or less and descriptions to 156 characters or less.
• Adding local contact details (business name, address and phone number) on appropriate pages.
• Add a map to your site (don’t forget to write out location details in text too, so search engines can index the information).

You can also optimize page and post content by including local terms (without keyword stuffing, of course).

3. Localize Your Content

If your business has multiple locations, then there are other options.

These include:

• Creating landing pages for each location (a combo of Unbounce for landing pages and Crazy Egg for analytics is one way to do this well). Use these pages to group your local service offerings but be careful to avoid duplicate content.
• Using a software solution to localize your content, like the Yoast Local SEO search plugin, Rio SEO or similar products.

These solutions will help improve your website’s local search engine ranking.

4. List It So They’ll Love It

After optimizing and localizing your content, the next step is to get listed in local directories. In addition to the obvious information (business name, address, phone number and other contact details), make sure you write a great description that includes your key local search term. Depending on the directory, you may also be able to add photos and tags. Aim for consistency, so wherever people find you, they see the same information. It’s a good idea to use Google Webmaster Tools to ensure that your site is shown to target your chosen geographical area. In addition, tuts+ recommends the use of structured data as another way to share local information.

5. Remember Mobile Users

Mobile users are increasingly using their devices and apps to search for relevant information, as this eMarketer data shows. In the 8 months prior to December 2012, there was a 21% increase in the number of mobile searches and a 25% increase in the number of mobile users searching for local information. A 2012 study by Localeze supports this finding. Recent developments such as the launch of Google Now show that businesses must also be ready for mobile local search.

6. Get Social

Speaking of mobile, listing your business in Foursquare and letting users check-in is a good way to leverage the power of local search and build interaction via special incentives and discounts. Optimizing your Facebook business page to take advantage of Graph Search is also useful, as is Google+ Local.

7. Ask Your Customers

The last piece of the local search ranking puzzle is recommendations, reviews and general feedback from your customers. It doesn’t much matter if there are a few negative or neutral reviews — if customers are talking about you, you’ll be considered more relevant in local search. If you do get great reviews, use them on local search pages on your site to make both search engines and users even happier.

Local Search Engine Optimization

There are 3 main goals with local Fast Forward Marketing SEO services:

1. Own as much of Google’s first page listings for local keywords as possible with your company’s various online assets (website, social media accounts, directories, etc)
2. Be the go-to brand in your local area for your products and/or services
3. Build-up of your local reach to complement your national exposure

When these goals are achieved (which usually takes an 8-16-week period to see a noticeable improvement), a client undoubtedly knows our local SEO services are working as enquiries are up and business is brisk.

Although all companies benefit from having exposure in their local area, local SEO for small businesses is extremely important products that a smaller business promotes tend to be aimed towards clients within their local region and not necessarily national clients. If you’re a plumber covering the Johannesburg region, you ideally want to be found on the first page when someone is typing ‘plumbers Johannesburg ‘into Google. Our team are specialists in local search engine optimisation services and bring huge returns on our client marketing investments.

We follow a very simply 4 step approach which is the like our national SEO services:

1. Conduct a comprehensive SEO audit to highlight the strengths and weaknesses of your website.
2. Review market trends and provide full keyword research to identify the best opportunities to drive relevant traffic.
3. Provide comprehensive technical recommendations to resolve any technical issues with your website that we found during your local SEO audit. Whilst the technical recommendations are being implemented (we can help if you don’t have a developer) we will crack ahead with social media tasks, submission of local citations, creation of SEO optimised content and also perform content marketing to gather authoritative links.
4. Delivery of a thorough monthly SEO performance report to outline traffic and ranking gains over the month and report on all link building services, social media marketing or other work provided during the month.

If you are interested in our local SEO packages, please contact us and one of our SEO experts will happily discuss your project requirements.

International SEO

International SEO is becoming more important than ever for many businesses. When it’s executed correctly, even a small business can expect a huge ROI. The good news is there is a lot of information about international SEO available for you to read and learn. The bad news, there is a lot of outdated information that may cause you to be misinformed. I’ve met some SEO professionals who have managed global sites for years yet completely missed out on some basics due to updates and changes. This post will cover some basic but frequently asked questions about international SEO. If you know these already, great. Just consider them as the confirmation of your best practice knowledge.

How is International SEO Different from Regular SEO?

Your global sites should not be the “copied and pasted” version of your home country website in different languages, though I see that happen to many websites. Yes, translation and localization of website content are one of the first steps. But then, you need to optimize the sites for each country’s local audience from messaging and offerings to the overall user experience of the site. A site with popular and well-performing content in the U.S. market may not do as well in Asia or in South America and may require additional content edits and optimization work. While you pay attention to each site, you must keep an eye on the overall performance. Otherwise, your websites may be competing against each other or the worst case, may not be indexed at all. For example, your website designed for Mexico should not outrank or appear in the search results in Spain, if you have a different site designed for Spain. If you misuse the canonical tag or hreflang tag, certain sites may not be indexed by the search engines or create duplicate indexing.

Improve SEO

Here are 5 tips for improving you SEO from Fast Forward Marketing:

1. Great Copy & Content

A website should be a credible and reliable source of information on your product or service. A clear and concise structure is vital to your website as well as carefully crafted copy. The objective of creating great content is so that it is shareable therefore increasing your authority and rankings. We advise that every web page has a minimum of 300 words.

2. Social Media & Listings

The integration of social media on your web presence is, of course, interlinked with the best SEO practices. Signing up to some of the biggest social media platforms in the world, such as Facebook, Twitter, Instagram and LinkedIn can boost your rankings. For instance, an active presence on Twitter allows for a search engine such as Google to discover your content much faster, thus getting more organic traffic to your website. Search engines like Google include social media sites in their algorithm. In fact, Google highlights Twitter accounts in their search results. Google and other search engines also have databases of local business listings. Placing your business in these databases is extremely helpful when implementing your SEO strategy. It is advisable to register your company on Google My Business, this listing allows you to post your opening times, social media handles, to enforce trust.

3. Measurement Tools

The best way of keeping track of your SEO progress is through tools such as Google Analytics. Amongst many metrics available through Google Analytics the most used ones include the number of impressions, number of clicks, and the overall position of your website. Claim your business on Google Webmaster to be up-to-date with aspects of your website that need improvement. Google Webmaster is one of the tools we use for our clients to see what needs to be modified and improved.

4. On-site vs. off-site blogging

On-site Blogging: Incorporating a blog on your website provides you with the opportunity to increase your search engine rankings whilst offering useful information to current and prospective customers alike. An on-site blog allows you to showcase your business and act as a resource for information that is up-to-date and relevant to your industry. Additionally, having control over your blog allows you to link internally to your own website. Off-site Blogging: Establishing a blog presence off-site is especially useful for public relations and publicity purposes. Regarding SEO, posts on external blogs need to be high quality backlinks; having a blog link back to your website will boost your credibility and rankings.

5. On-Page

H1 Heading – The H1 heading is essentially the newspaper headline of your page. The heading should consist of relevant keywords and clearly display the subject of the content. Page Title – Page titles are especially important for SEO – they are the text that will appear on the tab of the browser window as well as in the search engine result.

Guaranteed SEO Services

Guaranteed SEO

You aren’t supposed to trust a SEO firm that guarantees SEO results, right? Wrong. This notion started when Google stated that no firm could guarantee a specific placement for any one keyword, as that would imply a special relationship with Google (which no SEO firm has).

Unfortunately, the SEO industry has used this as an excuse to shy away from any accountability. We believe that it is possible to guarantee results—and we do it every day here at Fast Forward Marketing.

With a guaranteed SEO firm, you can be sure that you will receive numerous page one rankings for relevant keywords related to your business. In fact, you will see them come in month after month! We are so confident in our work that we guarantee these results.

Guaranteed SEO is what the market has been waiting for: an affordable program that will bring you multiple page one rankings on a consistent basis. Fast Forward Marketing is the clear choice for a small business that wants to aggressively market the business through search traffic.

How Fast Forward Marketing Guaranteed SEO Works

Before you engage with Fast Forward marketing in a SEO program, we will agree upon a guaranteed number of page one listings for your website. We guarantee that you will achieve at least as many page one Google rankings for keywords that we agree are believed to drive relevant, income-generating traffic to your website. If we do not reach this milestone by the sixth month of our relationship.

There is some fine print, mostly ensuring that the rules are fair for both sides, but that’s the guarantee in a nutshell.

Call us today to get started or fill out this form!

Expert SEO

Fast Forward Marketing services that boost exposure and online sales!

You’ve worked hard to build a successful Johannesburg business. Perhaps you’ve even invested money into designing a beautiful website and have devoted plenty of time toward making your presence known on social media. So why aren’t you getting results? Simple. Because without the expert SEO strategy in place, your customers can’t find you. The fact is, 85% of all consumers use search engines to find businesses. That means if your site isn’t showing up high enough in the search results, you are losing business, plain and simple. We know exactly what it takes to get your business the exposure it needs online. Are you doing everything possible to optimise your site for search engines? Our website audit tool will tell you what you’re doing right and what you should do to improve.

There are many Johannesburg SEO agencies out there – why choose us?

Looking for an expert SEO Company in Johannesburg? Well, you’ve hit the jackpot. At our SEO Company Johannesburg, digital marketing is high on the priority list. Our professional team is forever looking for ways to increase our clients’ brand visibility in the capital. Digital marketing is an investment, and we focus on returns. We have extended our SEO services to include social media marketing, SEO copywriting and website design. Unlike our competitors, we don’t focus on the same strategies for all clients. We develop unique strategies that work for your business and place you ahead in the Google rankings.

You’ve found us – now let us help you get found!

Our SEO services are designed to get you noticed where it matters most – in Johannesburg and surrounding locations. We undertake extensive research into your industry to create a tailored SEO strategy. We are one of the most dominant SEO companies in Johannesburg– Google us, you’ll find us on the first page. In the capital, you are confronted with high-priced SEO services. We like to be the exception in this case. Our affordable SEO services won’t put you out of business, quite the opposite – our clients enjoy a return on investment. We are a reliable SEO company based in Johannesburg who has helped several clients achieve more than what they were looking for online. If you are looking for an SEO agency in Johannesburg that will stop at nothing to get results for your business, contact us today. Speak to one of our friendly members of staff.

E-commerce SEO

First, what is SEO and why does it matter in ecommerce?

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. When you search for something on Google, for example, you are taken to the search engine results page (SERP) Ecommerce SEO is all about ensuring your product pages appear among those ten organic search results. Of course, there are many more pages to explore. But the higher the page number you rank on, the lower the traffic you’ll generate. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. Your rank on the first page matters as well. The same study found that the top result grabs 32.5% of traffic on average. The second result grabs only 17.6%. By result six? You’re looking at less than 5% of traffic on average. The name of the game, then, is to rank as high on the first page of Google, Bing, Yahoo, etc. as you can for search terms that your potential customers might be using.

Some Tips

Site Structure for Ecommerce

How the pages on your site are organized and structured affects your search engine rankings. Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Easier said than done. As you add and remove products and categories, site structure gets complicated quickly. If you can get this right from the beginning, you’ll save yourself a ton of time down the road.

So:

1. Make sure your site structure is simple, but easy to scale as your store grows.
2. Every page of your site is as few clicks from your homepage as possible.

Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has.

Best SEO Service

WHY YOU NEED SEO

More and more people are using search engines like Google to find the products and services they want to buy – you’re probably looking for the best SEO service in Johannesburg, and searched for Johannesburg SEO services, or something similar, to get to this webpage. So if you’re selling products and services online, it’s important that your website appears as high up the search results as possible.

Did you know, for example:

Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if you want it to succeed, Search Engine Optimisation needs to be as important a part of your marketing efforts as everything else you do. As SEO specialists, Fast Forward Marketing, we understand that getting SEO right can be hard, with the major search engines moving the goalposts all the time – and if you get it wrong, you could end up doing more harm than good. This is where we can help, by offering the kind of SEO services Johannesburg businesses are looking for.

WHAT WE DO

Solving the Puzzle

It’s well-documented that Google uses around 200 different factors when assessing where your website should rank for a search. So, it’s no surprise that most business owners see SEO as a puzzle that’s too difficult to get to grips with. There can be a variety of things you need to consider, sure you have the best chance of ranking for the search terms your customers are using. As a Johannesburg SEO expert we understand this challenge, and we can help.

Putting You on The Map

We realise that each customer is different, which is why we tailor our optimisation to suit your website and your specific requirements. Want more local customers? We can help with your Google+ listing and local citations. Need to rank for national or International search terms? We can develop your link profile and site authority to help you rank in your own country or across the globe. We strive to be an SEO agency Johannesburg client can trust to deliver results.

SEO Services That Work

By working with clients to understand what they want to achieve and developing the most appropriate optimisation plan to get them there, we’re an SEO services company Johannesburg business can rely on. Whether you’re simply looking to improve your search engine presence for clients in and around the capital, or you have a national, or even International customer base, as a specialist Fast Forward Marketing we’ll construct a project plan that will get you the rankings and traffic you need.

White Hat SEO

What Is White Hat SEO?

The term “white hat SEO” refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google. White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google.

Examples of white hat SEO include:

• Offering quality content and services
• Fast site loading times and mobile-friendliness
• Using descriptive, keyword-rich meta tags
• Making your site easy to navigate

Examples of black hat SEO, by contrast, include purchasing links or using deceptive cloaking techniques. Any tactics that are considered deceitful or harmful for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google’s algorithms evolve, less and less likely to work.

Why Are White Hat SEO Techniques Important?

Failure to engage only in White Hat SEO practices can get your site banned from Google and other search engines. As the number one search engine, Google is visited by billions of people per day, and each visit presents the potential for your site to be discovered by a new user.

Google is an undeniably powerful source of traffic to your website and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. What’s worse, once you’re banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences. Why risk it? Check out a complete description of Google-approved SEO techniques at Webmaster Guidelines. Google’s Webmaster resources are the go-to place to learn Google white hat SEO practices.

Should You Implement White Hat SEO Methods?

Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Here are some of the steps you should follow to make sure your SEO methods are strictly white hat:

• Offer Quality Content and Services

Create high-quality content that meets your visitors’ needs and helps solve their problems. Use SEO keyword research tools to discover the most relevant keywords that your site content should be optimized for.

Then focus on using those keywords in great content, such as how-to articles and videos, that match the intent of the keyword and your end user.

• Use Descriptive, Keyword-Rich Meta Tags

Follow best practices when creating meta descriptions for each page on your website to help search engines and users discover your content.

• Make Your Site Easy to Navigate

Be mindful when organizing your site’s Information Architecture. Sites that are easy for users to get around tend to perform better in organic search results too.