Web Optimization

Search engine optimization (SEO), or web optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). Based on a number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page. The more relevance the search engines determine your website has for a given search, the higher the website will rank. When you consider that more than 60% of Internet users will not look beyond the first page of search results, it’s important to use search engine optimization to push your ranking as high as possible. SEO services for website optimization address a variety of factors, including: keyword selection, adding and refreshing content, creating search-engine friendly design, building links, and resolving technical issues that may drive search engines away.

How Can Website Optimization Help My Online Business?

When your website isn’t found by search engines, business is lost. Professional SEO services can help you increase your site’s relevance and, in turn, move it higher in the rankings – putting your products and services closer to potential customers. With its ability to generate more quality traffic to your website at a relatively low cost, search engine optimization is an essential part of your online marketing strategy.

Search engine visibility can also be achieved through using automated search engine submission tools, which can regularly submit your website address to national and local search engines and directories. Using these tools in conjunction with website optimization can dramatically impact the amount of traffic to your site.

How Can Network Solutions Help Me with SEO Services?

The professional SEO services that fast forward marketing offers will help search engines find your website and rank it high in the search results, where potential customers are more likely to find you. We know that website optimization needs vary between businesses, and that’s why we offer different search engine optimization packages that can help you be found in major search engines.

SEO Search Engine Optimization

SEO – The Foundation of Your Ranking Success

The importance of getting your business or brand seen online has never been more important, and with 95% of searchers never leaving page one, you need to be in the top 10 Google search results to attract potential customers. Our Search Engine Optimization (SEO) service is delivered by a professional in-house team who knows everything there is to know about search engines and important ranking factors such as website structure, link-building, keyword-rich copywriting and the often-overlooked technical areas that also have a huge impact on the success of your search engine ranking positions.

Search Engine Strategies Tailored for You

Fast Forward Marketing, based in Johannesburg, has many years of experience delivering digital marketing services, including the running of successful SEO campaigns for companies across a broad range of industry sectors.

We will develop and manage your Search Engine Optimisation strategy to drive more traffic to your website. By listening to your objectives we will produce, implement, monitor and revise your tailored Search Engine Optimisation campaign so that it delivers excellent results for your business on a long-term basis.

Ethical and Progressive SEO Agency

Our SEO methods and approach are ethical, we only use techniques that Google approve of (Google best practice guidelines), which gives our clients the peace of mind that there will be no penalties or issues down the line.  We also stay abreast of everything new in the SEO world, so that your campaign will always respond well to the algorithms that Google and other search engines regularly introduce. Our experience tells us that this is the best SEO service approach.

SEO Link Building

We deliver SEO link building which creates authority for a brand; increasing its Google positioning whilst often driving referral traffic within its own right. We have committed considerable time and resources into opening channels to some of the most influential platforms across the digital sphere. These quality endorsements have enabled our clients to perform extraordinarily well for some of the most competitive short tail keyword strings in the search landscape, as well, of course, for a multitude of long tail keyword phrases too.

What is link building?

A link is a quality endorsement from one brand to another. High quality websites that rely on their reputation to drive revenue will only link to other high-quality sites. Were the Huffington Post to link to a low-quality site (and should its users follow this link), it would provide a bad user experience, and thus harm the Huffington Post’s brand. Google understands this, and so assumes that good websites will perform quality control on their outgoing links, ensuring that the linked to sites are of a sufficiently high standard.

Why your site needs link building

A strong backlink from a high-quality website is proof that your site has passed the linking site’s quality control tests. Therefore, when a high-quality website links to your website, your site’s ability to perform well in Google will be enhanced.

How we do it

We promise to deliver only the highest quality backlinks: Links that will help your brand stay competitive in even the toughest of Google’s search landscapes, whilst often providing traffic through great online PR exposure at the same time. We utilise several strategies to this end.

SEO for Beginners

What is Search Engine Optimization (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Fast Forward Marketing we believe these principles go together. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

Why does my website need SEO?

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru. Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.

Search Engine Marketing (SEM)

Tired of waiting for your SEO efforts to pay off? It might be time consider search engine marketing.

It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, for that matter. Unfortunately, while time, great technical knowledge, and some in-depth keyword research will eventually allow you to climb through the search engine results pages (SERPs), good search engine optimization (SEO) takes time. The good news is, search engine marketing (SEM) search engine marketing can help you skip a few steps and a lot of time. In this post, we’re going to take a close look at search engine marketing, how it’s different from SEO, and how to get started.

Search Engine Marketing vs SEO  

SEO and SEM: what’s the difference?

Until relatively recently, search engine optimization used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two separate (but closely related) entities. Search engine optimization is focused on improving your site to increase your organic search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site, link building, establishing site authority and using meta data that’s crawlable by Google.

Search Engine Marketing Platforms

Most search engines have an ad platform for search engine marketing. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use. It’s important to note that—while all SEM platforms utilize a pay-per-click (PPC) advertising model—not all PPC is SEM. Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category. Instead of showing your ads to people who are searching for similar content like search ads do, social media sites introduce your product to people who happen to be just browsing through their feeds. These are two very, very different types of online advertising.

Search Marketing

What Is Search Marketing? 

Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo.

Search Marketing is divided into two main categories:

• SEO (Search Engine Optimization): Gaining search engine listings via unpaid tactics.
• PPC (Pay-per-click or paid advertising): Gaining search engine listings via paid tactics.

Why Is Search Marketing Important?

The answer is simple. Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies. Now that we know search marketing is critical for business growth, let’s dive the two tactics that can improve your presence on search engines.

SEO (Search Engine Optimization)

As we went over above, this is the process of gaining presence via unpaid efforts. The ads that appear on the SERPS that are unpaid are known as organic results, which are found below the paid search ads. See the image below – the ads which are organic are the ones found in the green box below the top paid placements highlighted in blue.

Search Engine Optimization Tips

Search Engine Optimization Tips: Top Techniques and Strategies for the Best SEO Results:

• Understand the process

SEO is an ongoing process. Search engines are updating their rankings algorithm a few times each year. Hence why SEO techniques that used to work last year, can be obsolete today. To be successful with SEO, you have to know what works best and avoid using outdated techniques.

• Results don’t come overnight

I like to think of SEO as a poker game between you and Google. It’s a game of patience. Optimizing a website for higher rankings takes time and results usually come after months of work. A very common mistake among beginners is that they expect to see results in the first days and get discouraged when nothing happens. If you follow the best SEO practices, with time, results will come. You’ll feel a heck of a lot better watching results roll in with your Monitor Backlinks account. It will show you every spike in average keyword rankings, backlinks and organic traffic, day by day, week by week. Dying to see what’s happening on your site right now, but don’t have a Monitor Backlink account yet? Take advantage of the tool’s 30-day free trial for a whole month of SEO and backlinks monitoring.

• Don’t over optimize anything

Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.

• Publish outstanding content

Your content is the most important part of your website. Without good content, it’s impossible to rank high in Google. Your articles must be well-written and provide real value to your readers. Google gives more credit to longer articles and posts that get a lot of engagement, like comments, for example. Do your best to engage your readers and make them share their thoughts.
Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Make sure you are not covering the same topic too many times, or your site may start to look like a content farm.

• Do keyword research

Never start writing an article without doing keyword research. Use Google Keywords Tool to find what people are searching for and for what problems they’re trying to get answers. Discover synonyms and what keywords are used to search in Google. Also study the trends and understand if the demand is increasing or decreasing.Write for readers, not search engines Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for getting higher rankings, and they end up over-optimizing their content.Use a friendly tone and be yourself.

• Publish fresh content frequently

If you publish new articles on a daily or weekly basis, Google will crawl your website more often and will give you more authority. With new content, you also get more chances of ranking for new keywords. Websites that rank higher tend to publish more content.

• Make your website user-friendly

Your website must be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars. The better your website is, the more time the users will spend on it, and the higher the chances they will return.

• Improve website speed

Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labelled as slow by Google. Use Google PageSpeed Insights to get speed optimization suggestions.

Keyword Ranking

Search Engine Rank Monitoring and More

We pride ourselves on providing feature-packed SEO tool to audit, monitor, measure, and analyse the SEO performance of your website and its competitors for extremely competitive prices.

Some of our unique features include:

• Comprehensive and Advanced Search Engine Ranking Analytics
• The ability to view and analyse the frequency and average rank of a keyword match over a specified period of time.
• The ability to view all web pages from your website (or your competitor websites) that matched a particular keyword and monitor them over time.
• The ability to view the search engine ranking performance for each keyword over a specified period of time on a single chart (and in a single report).
• The ability to view the search engine ranking performance for a single keyword over a specified period of time for your website vs competitor websites
• One-Click Website Configuration

The easiest SEO tool to use in the market tailored towards business owners and professional SEO Engineers. With only 1-click from within your account, your website will be fully configured and ready to be on the optimization journey, complete with top keywords, top competitor websites, social media sources, reports, and alerts…all configured fully automatically for your convenience!

• Advanced Competitor Finder and Analysis

Know your enemy!  Or in the SEO world, get to know your competitor websites very well through our competitor analysis features which include an SEO Audit, Inbound Link analysis, Social Media monitoring, and Domain Analysis for even your competitors!

• Advanced Suggested Keywords

We provide our own proprietary Suggested Keywords that best matches your business (best suited for English-language websites).

• Inbound Link recommendations

SEO Analytix provides you with recommendations for link building by analyzing competitor websites and your own inbound links. SEO Analytix is the best value for money online marketing and SEO tool on the market. It provides the most advanced analytics of search engine ranking and the ultimate SEO Audit. You will have access to the most comprehensive and flexible SEO reports and SEO alerts through an easy to use interface.

Joomla SEO

6 Helpful Joomla SEO Tips to Improve Search Rankings

If you own or manage a Joomla website, then you need to understand the importance of continual optimization and SEO tweaking to achieve the results you want in the search engines. Here are 6 tips that you need to implement on your website to drive search traffic and gain organic users. Search engine optimization…those three words are enough to bore even the most enthusiastic business owner or internet marketer. After all, we’d all rather spend our time designing beautiful websites or creating clever marketing campaigns. However, just because SEO isn’t exciting doesn’t mean we can ignore it all together.

Here are just a few of the reasons why SEO matters:

• Did you know that SEO leads have a higher close rate at around 2.6, while outbound leads, such as print advertising, email, or direct mail, have an abysmal 1.7 percent close rate? When compounded over thousands of interactions, that’s a huge difference.
• According to research, only 29 percent of website visits are the result of a user directly inputting your domain name into the browser bar. On the other hand, 47 percent – or nearly half of all visits – come from organic search results.
• Did you know that 75 percent of users never scroll past the first page of Google search results? In other words, if you don’t rank well for competitive search terms, most of your target audience will never find your website.

There are dozens of other research-based statistics and trends out there. The moral of the story is that you need to focus on SEO to maximize your Joomla site’s efficacy.

6 Joomla SEO Tips

If you own or manage a Joomla website, then you need to understand the importance of continual optimization and SEO tweaking to achieve the results you want in the search engines.

Here are a few of the top tips and best practices that you’ll find relevant in 2016 and beyond:

1. Speed Things Up

Page loading time and site speed will always be critically important components of SEO. While there are dozens of ways to speed up a website, one of the most helpful Joomla-specific tips is to enable Joomla cache. When a visitor clicks on your website and loads a page, Joomla fetches content from a database and loads all of the necessary features and components to present the page to the end user. If there are a lot of different elements, this process can take a few seconds. While this process is required the first time, users can skip it later if you enable the Joomla cache feature.

2. Use Joomla SEO Plugins

One of the great things about Joomla is that there are plugins for everything – including SEO. While you’ll need to optimize your website for the basics, using the right plugins allows you to identify weak spots and vulnerabilities that you didn’t know existed. SEOSimple is one of the best, but there are plenty of other options to choose from.

3. Enable Search Friendly URLs

In your website’s Joomla Global Configuration, go ahead and set the “Search Engine Friendly URLs” and “Use URL Rewriting” to “Yes.” This will remove random codes from your URLs and optimize them, so they rank higher in the search engines. It essentially clears things up so that Google and other search engines can understand what your URLs represent.

4. Choose WWW. Or Non-WWW.

Unlike WordPress, Joomla doesn’t automatically redirect your website to a specific “www” version of your site. This creates a canonical problem that needs to be manually corrected via your html access file. It doesn’t necessarily matter which one you choose, but make sure you select one and make the other inaccessible. This eliminates any unnecessary confusion and prevents Google from thinking you have duplicate content.

5. Get Rid of 404 Errors

If there’s one thing that can negatively impact your Joomla site, it’s too many 404 errors. Google hates 404 errors because they ruin the user experience. While it’s impossible to avoid every error, you can create a simple and pleasing 404 page that helps users locate the information they’re seeking. Many Joomla templates will have 404 pages built in, but make sure you review them and verify that they add value to your site.

6. Create Quality Content

Quite frankly, one of the best things you can do for your site’s search engine rankings is consistently invest in quality content. Over time, quality content that’s relevant to your target audience will generate backlinks, attract visitors, and enhance the authority of your site. It’s a long-term investment that will yield long-term value. Here is a content marketing guide that should help you along in this journey. When I started my company Due, I invested in content. Now we’re pushing out 3-6 quality blog posts a day. This has been a large factor in our growth to over 1+ million monthly users on our platform. It’s the quality that must matter and shine.

Internet Optimizer

Many ask, what is the BEST Internet optimizer? To massively improve speed up to 300%, you need an Internet accelerator that optimizes the hidden and locked network / Internet settings within Windows. Plus, it must optimize the programs installed on your computer that connect to the Internet. This includes your web browser, PC games, email client, flash player for YouTube videos, and anything else that uses your online connection or network.

Here’s the top Internet optimizer:

System Mechanic Professional

“The only Internet optimizer that worked the best for us, out of the many we tried. Gives a truly impressive boost to your Internet connection and network speed – and it works with all types, including Dialup, Cable, DSL, Satellite, and anything in between.” Winner of the best overall PC optimizer of 2018, the latest SM Pro version also includes the best Internet optimizer function. It will completely optimize every Internet and network setting within Windows AND every program that connects to the Internet.

The advanced optimization works in real-time to continually and safely free memory (very important for streaming video and large file downloads), adjust services and optimize all of your installed programs including your frequently used web browser. Go for the PRO version of System Mechanic and you’ll get a much faster Internet response rate along with super-fast real-time protection to keep your Internet at peak performance from the day you install it, to the day your PC is replaced – hopefully years from now.

Why do I need an Internet Optimizer? Every PC will eventually experience corrupted or wrongful data values from many of the programs (legit and rogue) that access and change the very sensitive Internet settings within Windows and the registry. Many of these Internet settings are locked to the user and you will need an Internet optimizer to access and optimize them to get the best Internet stability and speed possible.

Speed up Internet performance: Our top computer speed optimizer also takes the Internet crown. Today, computers rely on the Internet like it’s a data drive. Whether it’s updating Windows, downloading games, or watching streaming movies, you need to have the fastest possible connection.

Recommended for:
Anyone using the Internet daily who wants to improve the speed and stability of their connection. Improve ping rates for online gaming, watch web videos stutter-free, download large files much faster, update social sites quicker, and send chat comments or emails in a flash. If you’re a web site developer, you’ll even be able to FTP your web pages and image files faster without those annoying delays.