How to Do Search Engine Optimization?

5 Do-it-yourself SEO Tips

1. Understand your Online Market and Target Customers

Having an offline, real-world understanding of your market and target customers is only half the story. Habits and behaviour often differ online in comparison to the offline world. A prominent offline presence does not equate to a dominant online presence. A leading national store that stocks and sells curtains and blinds, for instance, might have much tougher competition from online-only curtain and blind retailers.

Search online for products and services you offer and take note of the most prominent websites. Study their customer reviews and benchmark their social media presence and activity. You will likely find businesses you have not come across.

2. Master Keyword Research

You probably understand your industry jargon and are aware that your customers might use different terms than your trade colleagues to refer to your services or goods. The process of keyword research provides a rounded understanding of key phrases, search terms, and online demand for products or services.

All business owners and managers intending to market online should know how to run keyword research.

We suggest free keyword research tools like Google’s Keyword Planner, which requires that you have an AdWords account, and Übersuggest, a Google suggest scraper tool.

If you have the funds, then the paid keywords research tools worth trying are SEMRush and Wordtracker.

Also understand your industry’s head key-phrases (general and highest search volume) and long-tail key-phrases (varied and more specific key phrases usually over four words).

Consider printing out and sticking your keyword research on a notice board as a constant reminder of your online focus.

3. Plan your Site

Now that you understand the most searched keywords and the most relevant long-tail words, you should have an idea of what pages on your website address those search queries.

Having a list on paper or a spreadsheet of all top, mid, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture. Each high and medium priority keyword from your keyword research should have a corresponding page on your site.

Long-tail keywords should be used in blog posts and FAQs.

4. Build your Site

Now that you have an idea of the pages that should be on your site, the next step is to build the best site in your industry with the help of a professional web designer or agency and with user-testing focus groups.

Google’s head of web spam, Matt Cutts, advises site owners to build great websites that users love and want to tell their friends about — sites that users visit repeatedly. Any website built in 2013 should be mobile responsive to cater for smart phone browsers. WordPress is terrific for most small and mid-sized businesses due to its simplicity, flexibility, support, in-built SEO features, and access to a vast library of free and premium plugins.

5. Start Blogging or Producing Regular Content

You don’t have to start a blog but start publishing your own content on a scheduled basis. I am not advocating turning your business into a publishing company by posting content every day. Scheduling weekly, bi-weekly, bi-monthly, or monthly updates is my recommendation — consistency is key. Also bear in mind that content does not necessarily need to be text — for example, an architectural firm could publish professionally taken photographs of its projects or Realtors could publish weekly video bulletins. Publishing content that is tailored to the content consumption habits of your target audience is the goal.

Google SEO Checker

Having a website is one thing but ensuring that your website contains all the necessary keywords, metadata information, and website code to feature on Google is a must.

Search Engine Optimisation (SEO) is the exact opposite on Google AdWords in the sense that you don’t have to pay advertising costs to be found on Google; even if it helps. Search Engine Optimisation (SEO) requires the skills of an SEO expert who will optimise your website by creating inbound and outbound links, add necessary information in the backend of your site and navigate his way through your site map; making SEO seem extra simple when it’s, in fact, a skill on its own.

SortSite is a search engine optimization checker for any web site. One click is all it takes to analyse an entire site for search engine penalties, and check for best-practice search optimization. Check Search Optimization Automatically.

• Google Webmaster Guidelines – check for hidden text, single-pixel links, links to bad neighbourhoods, sneaky redirects, etc.
• Bing/Live Webmaster Guidelines – check for keyword stuffed links and ALT tags, etc.
• Best-practice optimization guidelines – from leading industry experts
• Plus, link checking, HTML standards compliance, usability and accessibility

Free SEO Report

4 REASONS WHY YOU NEED THIS FREE SEO REPORT

Here are 4 reasons why you need this report:

1. Compare

Your free SEO report will show how your website or web page compares to your competitors.

2. Optimise

Your free SEO report will identify rouge code, images and other objects slowing down your website and causing delays for your visitors.

3. Boost

Your free SEO report outlines a complete list of tasks required to boost your SEO score and get you ranking higher on search engines.

4. Free

Your free SEO report is just that – FREE! So why wouldn’t you do it?

Best SEO Tools

5 Best SEO Tools that SEO Experts Actually Use in 2018

• Ahrefs: SEO Keyword Tool

Ahrefs is the one of the most recommended SEO tools online. It’s only second to Google when it comes to be the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.

• SEMRush:  Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favourites in the SEO community. Experts love that you can easily assess your rankings and changes to them as well as new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis allowing you to easily compare your website to your competitors. If you’re looking for analytics reports that help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.

• KWFinder: SEO Keyword Tool

An SEO Keyword Tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

• Moz: SEO Software

SEO Software Moz kept popping up as one of the best SEO tools that experts actually use. Some raved about how Moz was always up to date despite Google’s regular algorithm changes, others raved about their chat portal because it allowed them to always get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download for free that allow you to see your store’s metrics while browsing any page. If you’re looking to learn more about SEO you should also consider checking out MozCon, their annual conference.

• Answer the Public: Free SEO Tools

Free SEO tools like Answer the Public allow you to easily find topics to write about for your ecommerce blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, CrossFit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them and it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.

Website Promotion

What is Website Promotion?

Website promotion is a collection of tactics, actions and techniques that serve to drive traffic (visitors) to your website.

Why is Website Promotion Important?

Websites offer a multitude of benefits. For some online entrepreneurs, they are storefronts selling goods. Others earn income through advertising, sponsorships and affiliate marketing, others are marketing tools in and of themselves, providing information about the business and how to best get in touch for services. While all these website options work, they only fulfil their purpose if people visit them. If you think of a website like a storefront, that store doesn’t make money unless someone walks in and buys.

If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if they know about it and visit it. Web promotion is how online businesses get the word out about the website. The more targeted traffic (visitors who fit your target market) a website receives, the better the chance of making sales, earning ad income and gaining clients.

How is Website Promotion Done?

There are endless ways to promote your website, and new methods continue to arrive. Websites can be promoted in a variety ways both online and off.

Online Website Promotion

Anything that allows you to include your website URL can be considered promotion including an email signature line or participating in online forums. Here are a few common website promotion tactics:

• Email marketing
• Blog marketing
• Social Media
• Advertising
• Search engine marketing
• SEO

Offline Website Promotion

Some offline website promotion techniques include:

• Direct mail
• Publicity
• Networking
• Public speaking
• Television and radio advertising
• Newspaper advertising

Best Practices for Website Promotion

The ideas listed above are not the only strategies you can use to promote your website. Because there are so many different ways you can market your website, it can get overwhelming. Further, without a plan your promotional efforts can be a waste of time. As you prepare to market your website, here are few things to do and keep in mind.

1. Know your target market. Your goal isn’t just in getting as much traffic to your site as possible. A million visitors mean nothing if none of them are interested in what you offer. Knowing and understanding your target market will allow you to focus your marketing efforts on those activities that put your message in front of your most likely visitor in a way that entices them to visit.
2. Use search engine optimization strategies, but don’t rely on search engines alone to deliver traffic. Making it easy for search engines to understand, index and rank your site is a no-brainer. It’s free and not that hard to do. At the same time, you don’t need to spend a fortune in SEO services or hours and hours studying SEO. Checking your website stats and keywords every month or so will help you understand how people are using search engines to find your site and other information in your business area.

3. Promote where your market hangs out.If your market isn’t on Twitter, you don’t need to tweet. When considering how and where to promote, think about where your market turns to get similar information and resources related to what you offer. This isn’t just other websites or social networks, but also, offline sources such as groups and print media.

1. Hook your market with a message that speaks to them. That means opening with a hook that entices and intrigues your market. It should be benefits oriented in that it promises to solve a problem, improve life, or be entertaining. The better your promotional copy, the better and bigger the results on your marketing campaign.

5. Track your efforts. You’ll save time and money if you know what promotions are delivering results and which aren’t.

SEO Service Provider

An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a business with a website and online presence will hire an experienced SEO service provider to improve its organic Google search result listings.

Standard SEO Services & Bundles

SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and key phrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client’s website and business needs.

Often SEO service providers will bundle types of SEO tasks and services into bundled packages, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.

SEO Ranking

Search Engine Rank Monitoring and More

We pride ourselves on providing feature-packed SEO tool to audit, monitor, measure, and analyse the SEO performance of your website and its competitors for extremely competitive prices.

Some of our unique features include:

• Comprehensive and Advanced Search Engine Ranking Analytics
• The ability to view and analyse the frequency and average rank of a keyword match over a specified period.
• The ability to view all web pages from your website (or your competitor websites) that matched a keyword and monitor them over time.
• The ability to view the search engine ranking performance for each keyword over a specified period on a single chart (and in a single report).
• The ability to view the search engine ranking performance for a single keyword over a specified period for your website vs competitor websites

• One-Click Website Configuration

The easiest SEO tool to use in the market tailored towards business owners and professional SEO Engineers. With only 1-click from within your account, your website will be fully configured and ready to be on the optimization journey, complete with top keywords, top competitor websites, social media sources, reports, and alerts…all configured fully automatically for your convenience!

• Advanced Competitor Finder and Analysis

Know your enemy!  or in the SEO world, get to know your competitor websites very well through our competitor analysis features which include an SEO Audit, Inbound Link analysis, Social Media monitoring, and Domain Analysis for even your competitors!

• Advanced Suggested Keywords

We provide our own proprietary Suggested Keywords that best matches your business (best suited for English-language websites).

• Inbound Link recommendations

SEO Analytix provides you with recommendations for link building by analysing competitor websites and your own inbound links.

SEO Analytix is the best value for money online marketing and SEO tool on the market. It provides the most advanced analytics of search engine ranking and the ultimate SEO Audit. You will have access to the most comprehensive and flexible SEO reports and SEO alerts through an easy to use interface.

SEO Jobs

A Search Engine Optimization (SEO) Specialist analyses, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

What is an SEO Specialist?

The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more. As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

There’s no college program to train an SEO, few industry standards, and many misconceptions and outdated ideas connected to the industry. Professionals in this industry break into their positions through experience, success, research, and trial and error. A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site.

They may also test and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization. They also know the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links. An SEO Specialist will analyse websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.

On Page SEO

It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.

Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessarily have the exact match query—or keyword—in their title tag or meta description. Now, we’re dealing with ranking algorithms that include Hummingbird, Panda, Rankbrain and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.

What is on page seo?

If you type “on-page SEO” into Google, Moz will tell you—through a featured snippet—it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” It considers all aspects of the webpage that, when added together, will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors influencing on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think when you’re developing the page.

Think of these tasks as a benefit to your end user. You have about eight seconds to influence a visitor to interact with your website. The more interaction and engagement, plus the longer your users stay on the site, the better their experience. If you put effort into these categories and strategies, you’ll see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.

Local SEO

What is Local SEO?

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Super pages, Foursquare, Yellow book, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies.

Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by working with a local SEO company, of which there are a growing amount of. Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is interested in your products or services). Local SEO companies allows you to position your business on search engines and other digital marketing platforms, so you’re seen by potential customers — on their terms.

What are the main Local SEO services?

Website ‘localization’

‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages for individual locations and other local content strategies, like getting involved with local/community events and featuring articles/information about them on the site.

Citation Building

Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings

Claiming your Google My Business listing

Claiming your Google My Business (GMB) page is a key step towards helping your business display on important Google services, such as Local Search, Maps and Google+ pages. GMB (and its Microsoft equivalent, Bing Places for Business) should always be the first online directory you take ownership of.

Managing reviews and ratings

Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.

Getting quality backlinks

Naturally obtained backlinks from well-regarded websites helps search engines recognise your site as a trusted source of information. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.